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    Your Target Audience: The Key to Effective Public Relations
    Elma Glasgow
    • Apr 21
    • 3 min

    Your Target Audience: The Key to Effective Public Relations

    This post will cover how to define your ideal customer, create a customer avatar and why ethical businesses are in a unique position.
    6 views0 comments
    Why brand transparency matters in PR
    Elma Glasgow
    • Feb 24
    • 4 min

    Why brand transparency matters in PR

    In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.
    17 views0 comments
    What’s a Unique Selling Point? 4 Great USP Examples to Inspire You
    Elma Glasgow
    • Jan 26
    • 3 min

    What’s a Unique Selling Point? 4 Great USP Examples to Inspire You

    Being able to communicate your unique selling point (USP) goes a long way in building lasting relationships with the press and customers.
    14 views0 comments
    #blackouttuesday pushed me to create a business manifesto
    Elma Glasgow
    • Jun 3, 2020
    • 1 min

    #blackouttuesday pushed me to create a business manifesto

    On Tuesday 2 June,#blackouttuesday, I created my business manifesto. It was unplanned but I also think I'd been waiting for the right...
    15 views0 comments
    A Marketer's Guide to a Crackin' Copywriting Brief
    Elma Glasgow
    • Apr 22, 2017
    • 3 min

    A Marketer's Guide to a Crackin' Copywriting Brief

    Stumbling across the above Benjamin Franklin quote gave me a great excuse to write about an important, yet frequently overlooked, issue...
    6 views0 comments
    How to Avoid This Deadly Copywriting Mistake
    Elma Glasgow
    • Mar 7, 2017
    • 2 min

    How to Avoid This Deadly Copywriting Mistake

    Is your marketing copy failing to convert visitors or readers into sales? You're frustrated, unsure of what's causing the issue? It could...
    10 views0 comments
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