Customers

Your Target Audience: The Key to Effective Public Relations

This post will cover how to define your ideal customer, create a customer avatar and why ethical businesses are in a unique position.

Why brand transparency matters in PR

In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.

What’s a Unique Selling Point? 4 Great USP Examples to Inspire You

Being able to communicate your unique selling point (USP) goes a long way in building lasting relationships with the press and customers.

#blackouttuesday pushed me to create a business manifesto

On Tuesday 2 June,#blackouttuesday, I created my business manifesto. It was unplanned but I also think I'd been waiting for the right...

A Marketer's Guide to a Crackin' Copywriting Brief

Stumbling across the above Benjamin Franklin quote gave me a great excuse to write about an important, yet frequently overlooked, issue...

How to Avoid This Deadly Copywriting Mistake

Is your marketing copy failing to convert visitors or readers into sales? You're frustrated, unsure of what's causing the issue? It could...