Elma GlasgowApr 21, 20223 minYour Target Audience: The Key to Effective Public Relations This post will cover how to define your ideal customer, create a customer avatar and why ethical businesses are in a unique position.
Elma GlasgowFeb 24, 20224 minWhy brand transparency matters in PR In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.
Elma GlasgowJan 26, 20223 minWhat’s a Unique Selling Point? 4 Great USP Examples to Inspire YouBeing able to communicate your unique selling point (USP) goes a long way in building lasting relationships with the press and customers.
Elma GlasgowJun 3, 20201 min#blackouttuesday pushed me to create a business manifestoOn Tuesday 2 June,#blackouttuesday, I created my business manifesto. It was unplanned but I also think I'd been waiting for the right...