Elma GlasgowFeb 244 minWhy brand transparency matters in PR In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.
Elma GlasgowNov 18, 20214 minWriting an Effective Media Pitch (+ 5 Mistakes to Avoid)Learn how to carefully craft pitches to specific journalists with an interest in your story’s topic to land media coverage.
Elma GlasgowOct 25, 20212 minHappy clients: Kinneir Dufort case studyThe brief Kinneir Dufort (KD), a world-leading product design consultancy, were keen to raise their profile throughout the design...
Elma GlasgowDec 31, 20202 minJoin my FREE live webinar for PR for small businessesMy new webinar for small business PR is taking place on Tuesday 9 February, 6pm-7pm GMT. I will take you through the steps of writing a...
Elma GlasgowJun 3, 20201 min#blackouttuesday pushed me to create a business manifestoOn Tuesday 2 June,#blackouttuesday, I created my business manifesto. It was unplanned but I also think I'd been waiting for the right...
Elma GlasgowMay 28, 20206 minNew virtual global music and arts programme launches to help people hit hard by isolationPress release For immediate release New Virtual Global Music and Arts Programme, #betweenspaces, Launches to Help People Hardest Hit by...
Elma GlasgowMay 1, 20203 minPRESS RELEASE: MEDICINE FESTIVAL OFFERS FREE, LIVE, ONLINE SESSIONS: MUSIC, CLASSES, TALKS & FILMMedicine offers free, online, live summer sessions.
Elma GlasgowMar 30, 20202 minWhat daytime TV is looking for during the pandemic - positive stories are welcome.TV is still welcoming positive stories, especially those of generosity and volunteering. Travel and Arts and culture content is also needed.
Elma GlasgowFeb 27, 20172 minInterview Tips for Classy Business Content - Part TwoFind out how to conduct a killer interview that will give you great content for your company's marketing communications.
Elma GlasgowFeb 14, 20172 minInterview Tips for Classy Business Content - Part OneDon't disregard interviews as too time consuming for your marketing plan. They're worth your effort; they're a fantastic method of...
Elma GlasgowJan 20, 20175 minHow Charity Water’s Content is Rewriting NGO CommunicationsManhattan-based NGO, Charity: Water, launched in 2006 fully focused on using digital channels to reach out to donors. Breaking away from...
Elma GlasgowSep 14, 20163 minA Beginner's Guide to Press ReleasesAre you looking to get some publicity for your small business or start-up? Thinking about contacting a journalist or two to get a nice...