Elma GlasgowFeb 24, 20224 minWhy brand transparency matters in PR In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.
Elma GlasgowNov 18, 20214 minWriting an Effective Media Pitch (+ 5 Mistakes to Avoid)Learn how to carefully craft pitches to specific journalists with an interest in your story’s topic to land media coverage.
Elma GlasgowOct 25, 20212 minHappy clients: Kinneir Dufort case studyThe brief Kinneir Dufort (KD), a world-leading product design consultancy, were keen to raise their profile throughout the design...
Elma GlasgowDec 31, 20202 minJoin my FREE live webinar for PR for small businessesMy new webinar for small business PR is taking place on Tuesday 9 February, 6pm-7pm GMT. I will take you through the steps of writing a...