Why brand transparency matters in PR
In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.
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Elma Glasgow
- Nov 18, 2021
- 4 min
Writing an Effective Media Pitch (+ 5 Mistakes to Avoid)
Learn how to carefully craft pitches to specific journalists with an interest in your story’s topic to land media coverage.
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Elma Glasgow
- Oct 25, 2021
- 2 min
Happy clients: Kinneir Dufort case study
The brief Kinneir Dufort (KD), a world-leading product design consultancy, were keen to raise their profile throughout the design...
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Elma Glasgow
- Dec 31, 2020
- 2 min
Join my FREE live webinar for PR for small businesses
My new webinar for small business PR is taking place on Tuesday 9 February, 6pm-7pm GMT. I will take you through the steps of writing a...
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Elma Glasgow
- Jun 3, 2020
- 1 min
#blackouttuesday pushed me to create a business manifesto
On Tuesday 2 June,#blackouttuesday, I created my business manifesto. It was unplanned but I also think I'd been waiting for the right...
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Elma Glasgow
- May 28, 2020
- 6 min
New virtual global music and arts programme launches to help people hit hard by isolation
Press release For immediate release New Virtual Global Music and Arts Programme, #betweenspaces, Launches to Help People Hardest Hit by...
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Elma Glasgow
- May 1, 2020
- 3 min
PRESS RELEASE: MEDICINE FESTIVAL OFFERS FREE, LIVE, ONLINE SESSIONS: MUSIC, CLASSES, TALKS & FILM
Medicine offers free, online, live summer sessions.
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Elma Glasgow
- Mar 30, 2020
- 2 min
What daytime TV is looking for during the pandemic - positive stories are welcome.
TV is still welcoming positive stories, especially those of generosity and volunteering. Travel and Arts and culture content is also needed.
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Elma Glasgow
- Feb 27, 2017
- 2 min
Interview Tips for Classy Business Content - Part Two
Find out how to conduct a killer interview that will give you great content for your company's marketing communications.
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Elma Glasgow
- Feb 14, 2017
- 2 min
Interview Tips for Classy Business Content - Part One
Don't disregard interviews as too time consuming for your marketing plan. They're worth your effort; they're a fantastic method of...
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Elma Glasgow
- Jan 20, 2017
- 5 min
How Charity Water’s Content is Rewriting NGO Communications
Manhattan-based NGO, Charity: Water, launched in 2006 fully focused on using digital channels to reach out to donors. Breaking away from...
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Elma Glasgow
- Sep 14, 2016
- 3 min
A Beginner's Guide to Press Releases
Are you looking to get some publicity for your small business or start-up? Thinking about contacting a journalist or two to get a nice...
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