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    Why brand transparency matters in PR
    Elma Glasgow
    • Feb 24
    • 4 min

    Why brand transparency matters in PR

    In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.
    17 views0 comments
    Writing an Effective Media Pitch (+ 5 Mistakes to Avoid)
    Elma Glasgow
    • Nov 18, 2021
    • 4 min

    Writing an Effective Media Pitch (+ 5 Mistakes to Avoid)

    Learn how to carefully craft pitches to specific journalists with an interest in your story’s topic to land media coverage.
    23 views0 comments
    Happy clients: Kinneir Dufort case study
    Elma Glasgow
    • Oct 25, 2021
    • 2 min

    Happy clients: Kinneir Dufort case study

    The brief Kinneir Dufort (KD), a world-leading product design consultancy, were keen to raise their profile throughout the design...
    10 views0 comments
    Join my FREE live webinar for PR for small businesses
    Elma Glasgow
    • Dec 31, 2020
    • 2 min

    Join my FREE live webinar for PR for small businesses

    My new webinar for small business PR is taking place on Tuesday 9 February, 6pm-7pm GMT. I will take you through the steps of writing a...
    20 views0 comments
    #blackouttuesday pushed me to create a business manifesto
    Elma Glasgow
    • Jun 3, 2020
    • 1 min

    #blackouttuesday pushed me to create a business manifesto

    On Tuesday 2 June,#blackouttuesday, I created my business manifesto. It was unplanned but I also think I'd been waiting for the right...
    15 views0 comments
    New virtual global music and arts programme launches to help people hit hard by isolation
    Elma Glasgow
    • May 28, 2020
    • 6 min

    New virtual global music and arts programme launches to help people hit hard by isolation

    Press release For immediate release New Virtual Global Music and Arts Programme, #betweenspaces, Launches to Help People Hardest Hit by...
    26 views0 comments
    PRESS RELEASE: MEDICINE FESTIVAL OFFERS FREE, LIVE, ONLINE SESSIONS: MUSIC, CLASSES, TALKS & FILM
    Elma Glasgow
    • May 1, 2020
    • 3 min

    PRESS RELEASE: MEDICINE FESTIVAL OFFERS FREE, LIVE, ONLINE SESSIONS: MUSIC, CLASSES, TALKS & FILM

    Medicine offers free, online, live summer sessions.
    19 views0 comments
    What daytime TV is looking for during the pandemic - positive stories are welcome.
    Elma Glasgow
    • Mar 30, 2020
    • 2 min

    What daytime TV is looking for during the pandemic - positive stories are welcome.

    TV is still welcoming positive stories, especially those of generosity and volunteering. Travel and Arts and culture content is also needed.
    3 views0 comments
    Interview Tips for Classy Business Content - Part Two
    Elma Glasgow
    • Feb 27, 2017
    • 2 min

    Interview Tips for Classy Business Content - Part Two

    Find out how to conduct a killer interview that will give you great content for your company's marketing communications.
    7 views0 comments
    Interview Tips for Classy Business Content - Part One
    Elma Glasgow
    • Feb 14, 2017
    • 2 min

    Interview Tips for Classy Business Content - Part One

    Don't disregard interviews as too time consuming for your marketing plan. They're worth your effort; they're a fantastic method of...
    9 views0 comments
    How Charity Water’s Content is Rewriting NGO Communications
    Elma Glasgow
    • Jan 20, 2017
    • 5 min

    How Charity Water’s Content is Rewriting NGO Communications

    Manhattan-based NGO, Charity: Water, launched in 2006 fully focused on using digital channels to reach out to donors. Breaking away from...
    63 views0 comments
    A Beginner's Guide to Press Releases
    Elma Glasgow
    • Sep 14, 2016
    • 3 min

    A Beginner's Guide to Press Releases

    Are you looking to get some publicity for your small business or start-up? Thinking about contacting a journalist or two to get a nice...
    29 views0 comments
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