Elma GlasgowMay 193 minHow to Communicate Your Unique Selling Point (USP) Here are a couple of ways to help you write your USP in a way that isn't ‘salesy’ and, therefore, can be used in press releases.
Elma GlasgowApr 213 minYour Target Audience: The Key to Effective Public Relations This post will cover how to define your ideal customer, create a customer avatar and why ethical businesses are in a unique position.
Elma GlasgowFeb 244 minWhy brand transparency matters in PR In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.
Elma GlasgowOct 19, 20214 min10 Steps to Get PR ReadyJumping into PR without preparing yourself beforehand is like running to the market without your wallet. Or your grocery list.
Elma GlasgowSep 22, 20215 minThe five tools you need for DIY PRMake PR possible without a big fancy agency, using a whole range of public relations resources and tools. Here's how to get started