Know you audience

How to Communicate Your Unique Selling Point (USP)

Here are a couple of ways to help you write your USP in a way that isn't ‘salesy’ and, therefore, can be used in press releases.

Your Target Audience: The Key to Effective Public Relations

This post will cover how to define your ideal customer, create a customer avatar and why ethical businesses are in a unique position.

Why brand transparency matters in PR

In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.

10 Steps to Get PR Ready

Jumping into PR without preparing yourself beforehand is like running to the market without your wallet. Or your grocery list.

The five tools you need for DIY PR

Make PR possible without a big fancy agency, using a whole range of public relations resources and tools. Here's how to get started