How to Communicate Your Unique Selling Point (USP)
Here are a couple of ways to help you write your USP in a way that isn't ‘salesy’ and, therefore, can be used in press releases.
How to Communicate Your Unique Selling Point (USP)
Your Target Audience: The Key to Effective Public Relations
Why brand transparency matters in PR
10 Steps to Get PR Ready
The five tools you need for DIY PR