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    How to Communicate Your Unique Selling Point (USP)
    Elma Glasgow
    • May 19
    • 3 min

    How to Communicate Your Unique Selling Point (USP)

    Here are a couple of ways to help you write your USP in a way that isn't ‘salesy’ and, therefore, can be used in press releases.
    1 view0 comments
    Your Target Audience: The Key to Effective Public Relations
    Elma Glasgow
    • Apr 21
    • 3 min

    Your Target Audience: The Key to Effective Public Relations

    This post will cover how to define your ideal customer, create a customer avatar and why ethical businesses are in a unique position.
    5 views0 comments
    Why brand transparency matters in PR
    Elma Glasgow
    • Feb 24
    • 4 min

    Why brand transparency matters in PR

    In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.
    12 views0 comments
    10 Steps to Get PR Ready
    Elma Glasgow
    • Oct 19, 2021
    • 4 min

    10 Steps to Get PR Ready

    Jumping into PR without preparing yourself beforehand is like running to the market without your wallet. Or your grocery list.
    24 views0 comments
    The five tools you need for DIY PR
    Elma Glasgow
    • Sep 22, 2021
    • 5 min

    The five tools you need for DIY PR

    Make PR possible without a big fancy agency, using a whole range of public relations resources and tools. Here's how to get started
    27 views0 comments
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