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Elma Glasgow
Apr 203 min read
Exploring my recent diversity projects
The first quarter of 2024 brought with it some great projects. Here's a summary of most of my work.
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Elma Glasgow
Jun 28, 20224 min read
Colour Washing in Marketing and PR
Today, 71% of consumers prefer to buy from companies that are aligned with their values. What’s more, two out of three millennials have...
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Elma Glasgow
Feb 24, 20224 min read
Why brand transparency matters in PR
In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.
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Elma Glasgow
Sep 22, 20215 min read
The five tools you need for DIY PR
Make PR possible without a big fancy agency, using a whole range of public relations resources and tools. Here's how to get started
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Elma Glasgow
Dec 31, 20202 min read
Join my FREE live webinar for PR for small businesses
My new webinar for small business PR is taking place on Tuesday 9 February, 6pm-7pm GMT. I will take you through the steps of writing a...
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Elma Glasgow
Dec 11, 20203 min read
Is your small business PR-ready? Read this to find out.
You might be thinking that media coverage is the answer, but before you jump in, are you ready? Read this for more info!
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Elma Glasgow
Aug 29, 20203 min read
What's a PR stunt? Hint: it's nothing to do with Tom Cruise.
PR stunts explained, and examples to inspire for small businesses with small budgets!
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Elma Glasgow
Mar 30, 20202 min read
What daytime TV is looking for during the pandemic - positive stories are welcome.
TV is still welcoming positive stories, especially those of generosity and volunteering. Travel and Arts and culture content is also needed.
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Elma Glasgow
Apr 22, 20173 min read
A Marketer's Guide to a Crackin' Copywriting Brief
Stumbling across the above Benjamin Franklin quote gave me a great excuse to write about an important, yet frequently overlooked, issue...
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Elma Glasgow
Mar 7, 20172 min read
How to Avoid This Deadly Copywriting Mistake
Is your marketing copy failing to convert visitors or readers into sales? You're frustrated, unsure of what's causing the issue? It could...
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Elma Glasgow
Feb 27, 20172 min read
Interview Tips for Classy Business Content - Part Two
Find out how to conduct a killer interview that will give you great content for your company's marketing communications.
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Elma Glasgow
Feb 14, 20172 min read
Interview Tips for Classy Business Content - Part One
Don't disregard interviews as too time consuming for your marketing plan. They're worth your effort; they're a fantastic method of...
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Elma Glasgow
Jan 20, 20175 min read
How Charity Water’s Content is Rewriting NGO Communications
Manhattan-based NGO, Charity: Water, launched in 2006 fully focused on using digital channels to reach out to donors. Breaking away from...
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