Elma GlasgowJun 28, 20224 minColour Washing in Marketing and PR Today, 71% of consumers prefer to buy from companies that are aligned with their values. What’s more, two out of three millennials have...
Elma GlasgowFeb 24, 20224 minWhy brand transparency matters in PR In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.
Elma GlasgowSep 22, 20215 minThe five tools you need for DIY PRMake PR possible without a big fancy agency, using a whole range of public relations resources and tools. Here's how to get started
Elma GlasgowDec 31, 20202 minJoin my FREE live webinar for PR for small businessesMy new webinar for small business PR is taking place on Tuesday 9 February, 6pm-7pm GMT. I will take you through the steps of writing a...