Stumbling across the above Benjamin Franklin quote gave me a great excuse to write about an important, yet frequently overlooked, issue in the copywriting pr...

Is your marketing copy failing to convert visitors or readers into sales? You're frustrated, unsure of what's causing the issue? It could be that you’re maki...

Find out how to conduct a killer interview that will give you great content for your company's marketing communications.

Don't disregard interviews as too time consuming for your marketing plan. They're worth your effort; they're a fantastic method of gathering raw content for ...

Manhattan-based NGO, Charity: Water, launched in 2006 fully focused on using digital channels to reach out to donors. Breaking away from more traditional not...