Colour Washing in Marketing and PR
Today, 71% of consumers prefer to buy from companies that are aligned with their values. What’s more, two out of three millennials have...
Elma Glasgow
- Feb 24
- 4 min
Why brand transparency matters in PR
In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.
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Elma Glasgow
- Sep 22, 2021
- 5 min
The five tools you need for DIY PR
Make PR possible without a big fancy agency, using a whole range of public relations resources and tools. Here's how to get started
29 views0 comments
Elma Glasgow
- Dec 31, 2020
- 2 min
Join my FREE live webinar for PR for small businesses
My new webinar for small business PR is taking place on Tuesday 9 February, 6pm-7pm GMT. I will take you through the steps of writing a...
21 views0 comments
Elma Glasgow
- Dec 11, 2020
- 3 min
Is your small business PR-ready? Read this to find out.
You might be thinking that media coverage is the answer, but before you jump in, are you ready? Read this for more info!
25 views0 comments
Elma Glasgow
- Aug 29, 2020
- 3 min
What's a PR stunt? Hint: it's nothing to do with Tom Cruise.
PR stunts explained, and examples to inspire for small businesses with small budgets!
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Elma Glasgow
- Mar 30, 2020
- 2 min
What daytime TV is looking for during the pandemic - positive stories are welcome.
TV is still welcoming positive stories, especially those of generosity and volunteering. Travel and Arts and culture content is also needed.
3 views0 comments
Elma Glasgow
- Apr 22, 2017
- 3 min
A Marketer's Guide to a Crackin' Copywriting Brief
Stumbling across the above Benjamin Franklin quote gave me a great excuse to write about an important, yet frequently overlooked, issue...
6 views0 comments
Elma Glasgow
- Mar 7, 2017
- 2 min
How to Avoid This Deadly Copywriting Mistake
Is your marketing copy failing to convert visitors or readers into sales? You're frustrated, unsure of what's causing the issue? It could...
11 views0 comments
Elma Glasgow
- Feb 27, 2017
- 2 min
Interview Tips for Classy Business Content - Part Two
Find out how to conduct a killer interview that will give you great content for your company's marketing communications.
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Elma Glasgow
- Feb 14, 2017
- 2 min
Interview Tips for Classy Business Content - Part One
Don't disregard interviews as too time consuming for your marketing plan. They're worth your effort; they're a fantastic method of...
9 views0 comments
Elma Glasgow
- Jan 20, 2017
- 5 min
How Charity Water’s Content is Rewriting NGO Communications
Manhattan-based NGO, Charity: Water, launched in 2006 fully focused on using digital channels to reach out to donors. Breaking away from...
71 views0 comments