Elma GlasgowFeb 244 minWhy brand transparency matters in PR In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.
Elma GlasgowSep 22, 20215 minThe five tools you need for DIY PRMake PR possible without a big fancy agency, using a whole range of public relations resources and tools. Here's how to get started
Elma GlasgowDec 31, 20202 minJoin my FREE live webinar for PR for small businessesMy new webinar for small business PR is taking place on Tuesday 9 February, 6pm-7pm GMT. I will take you through the steps of writing a...
Elma GlasgowDec 11, 20203 minIs your small business PR-ready? Read this to find out.You might be thinking that media coverage is the answer, but before you jump in, are you ready? Read this for more info!
Elma GlasgowAug 29, 20203 minWhat's a PR stunt? Hint: it's nothing to do with Tom Cruise.PR stunts explained, and examples to inspire for small businesses with small budgets!
Elma GlasgowMar 30, 20202 minWhat daytime TV is looking for during the pandemic - positive stories are welcome.TV is still welcoming positive stories, especially those of generosity and volunteering. Travel and Arts and culture content is also needed.
Elma GlasgowApr 22, 20173 minA Marketer's Guide to a Crackin' Copywriting BriefStumbling across the above Benjamin Franklin quote gave me a great excuse to write about an important, yet frequently overlooked, issue...
Elma GlasgowMar 7, 20172 minHow to Avoid This Deadly Copywriting MistakeIs your marketing copy failing to convert visitors or readers into sales? You're frustrated, unsure of what's causing the issue? It could...
Elma GlasgowFeb 27, 20172 minInterview Tips for Classy Business Content - Part TwoFind out how to conduct a killer interview that will give you great content for your company's marketing communications.
Elma GlasgowFeb 14, 20172 minInterview Tips for Classy Business Content - Part OneDon't disregard interviews as too time consuming for your marketing plan. They're worth your effort; they're a fantastic method of...
Elma GlasgowJan 20, 20175 minHow Charity Water’s Content is Rewriting NGO CommunicationsManhattan-based NGO, Charity: Water, launched in 2006 fully focused on using digital channels to reach out to donors. Breaking away from...