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    Why brand transparency matters in PR
    Elma Glasgow
    • Feb 24
    • 4 min

    Why brand transparency matters in PR

    In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.
    12 views0 comments
    The five tools you need for DIY PR
    Elma Glasgow
    • Sep 22, 2021
    • 5 min

    The five tools you need for DIY PR

    Make PR possible without a big fancy agency, using a whole range of public relations resources and tools. Here's how to get started
    27 views0 comments
    Join my FREE live webinar for PR for small businesses
    Elma Glasgow
    • Dec 31, 2020
    • 2 min

    Join my FREE live webinar for PR for small businesses

    My new webinar for small business PR is taking place on Tuesday 9 February, 6pm-7pm GMT. I will take you through the steps of writing a...
    20 views0 comments
    Is your small business PR-ready? Read this to find out.
    Elma Glasgow
    • Dec 11, 2020
    • 3 min

    Is your small business PR-ready? Read this to find out.

    You might be thinking that media coverage is the answer, but before you jump in, are you ready? Read this for more info!
    24 views0 comments
    What's a PR stunt? Hint: it's nothing to do with Tom Cruise.
    Elma Glasgow
    • Aug 29, 2020
    • 3 min

    What's a PR stunt? Hint: it's nothing to do with Tom Cruise.

    PR stunts explained, and examples to inspire for small businesses with small budgets!
    32 views0 comments
    What daytime TV is looking for during the pandemic - positive stories are welcome.
    Elma Glasgow
    • Mar 30, 2020
    • 2 min

    What daytime TV is looking for during the pandemic - positive stories are welcome.

    TV is still welcoming positive stories, especially those of generosity and volunteering. Travel and Arts and culture content is also needed.
    3 views0 comments
    A Marketer's Guide to a Crackin' Copywriting Brief
    Elma Glasgow
    • Apr 22, 2017
    • 3 min

    A Marketer's Guide to a Crackin' Copywriting Brief

    Stumbling across the above Benjamin Franklin quote gave me a great excuse to write about an important, yet frequently overlooked, issue...
    6 views0 comments
    How to Avoid This Deadly Copywriting Mistake
    Elma Glasgow
    • Mar 7, 2017
    • 2 min

    How to Avoid This Deadly Copywriting Mistake

    Is your marketing copy failing to convert visitors or readers into sales? You're frustrated, unsure of what's causing the issue? It could...
    9 views0 comments
    Interview Tips for Classy Business Content - Part Two
    Elma Glasgow
    • Feb 27, 2017
    • 2 min

    Interview Tips for Classy Business Content - Part Two

    Find out how to conduct a killer interview that will give you great content for your company's marketing communications.
    7 views0 comments
    Interview Tips for Classy Business Content - Part One
    Elma Glasgow
    • Feb 14, 2017
    • 2 min

    Interview Tips for Classy Business Content - Part One

    Don't disregard interviews as too time consuming for your marketing plan. They're worth your effort; they're a fantastic method of...
    9 views0 comments
    How Charity Water’s Content is Rewriting NGO Communications
    Elma Glasgow
    • Jan 20, 2017
    • 5 min

    How Charity Water’s Content is Rewriting NGO Communications

    Manhattan-based NGO, Charity: Water, launched in 2006 fully focused on using digital channels to reach out to donors. Breaking away from...
    56 views0 comments
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