Elma GlasgowMar 28, 20224 minEthical Business PR: When to Pitch Your Press Release to the Media I'll walk through some story ideas in this post, share when to pitch, and provide tips for following up with journalists.
Elma GlasgowJan 26, 20223 minWhat’s a Unique Selling Point? 4 Great USP Examples to Inspire YouBeing able to communicate your unique selling point (USP) goes a long way in building lasting relationships with the press and customers.
Elma GlasgowNov 18, 20214 minWriting an Effective Media Pitch (+ 5 Mistakes to Avoid)Learn how to carefully craft pitches to specific journalists with an interest in your story’s topic to land media coverage.
Elma GlasgowOct 25, 20212 minHappy clients: Kinneir Dufort case studyThe brief Kinneir Dufort (KD), a world-leading product design consultancy, were keen to raise their profile throughout the design...