Colour Washing in Marketing and PR
Today, 71% of consumers prefer to buy from companies that are aligned with their values. What’s more, two out of three millennials have...
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Elma Glasgow
- May 19, 2022
- 3 min
How to Communicate Your Unique Selling Point (USP)
Here are a couple of ways to help you write your USP in a way that isn't ‘salesy’ and, therefore, can be used in press releases.
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Elma Glasgow
- Apr 21, 2022
- 3 min
Your Target Audience: The Key to Effective Public Relations
This post will cover how to define your ideal customer, create a customer avatar and why ethical businesses are in a unique position.
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Elma Glasgow
- Mar 28, 2022
- 4 min
Ethical Business PR: When to Pitch Your Press Release to the Media
I'll walk through some story ideas in this post, share when to pitch, and provide tips for following up with journalists.
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Elma Glasgow
- Feb 24, 2022
- 4 min
Why brand transparency matters in PR
In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.
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Elma Glasgow
- Nov 18, 2021
- 4 min
Writing an Effective Media Pitch (+ 5 Mistakes to Avoid)
Learn how to carefully craft pitches to specific journalists with an interest in your story’s topic to land media coverage.
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Elma Glasgow
- Oct 19, 2021
- 4 min
10 Steps to Get PR Ready
Jumping into PR without preparing yourself beforehand is like running to the market without your wallet. Or your grocery list.
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Elma Glasgow
- Sep 22, 2021
- 5 min
The five tools you need for DIY PR
Make PR possible without a big fancy agency, using a whole range of public relations resources and tools. Here's how to get started
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Elma Glasgow
- Feb 1, 2021
- 1 min
PR Newsletter for Small Purpose-led Businesses
Get your latest dose of PR tips, #journorequests, new and exciting dates for your diary and more!
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Elma Glasgow
- Dec 31, 2020
- 2 min
Join my FREE live webinar for PR for small businesses
My new webinar for small business PR is taking place on Tuesday 9 February, 6pm-7pm GMT. I will take you through the steps of writing a...
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Elma Glasgow
- Dec 11, 2020
- 3 min
Is your small business PR-ready? Read this to find out.
You might be thinking that media coverage is the answer, but before you jump in, are you ready? Read this for more info!
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