Elma Glasgow.png
  • Home

  • Work with me

  • Blog

  • Let's talk

  • My story

  • Aspire Black Suffolk

  • More

    Use tab to navigate through the menu items.
    • All Posts
    • Content marketing
    • Marketing
    • Copywriting
    • Customers
    • Journalism
    • Storytelling
    • Pitching stories
    • Press releases
    • Know you audience
    • Public relations
    Colour Washing in Marketing and PR
    Elma Glasgow
    • 4 days ago
    • 4 min

    Colour Washing in Marketing and PR

    Today, 71% of consumers prefer to buy from companies that are aligned with their values. What’s more, two out of three millennials have...
    2 views0 comments
    How to Communicate Your Unique Selling Point (USP)
    Elma Glasgow
    • May 19
    • 3 min

    How to Communicate Your Unique Selling Point (USP)

    Here are a couple of ways to help you write your USP in a way that isn't ‘salesy’ and, therefore, can be used in press releases.
    11 views0 comments
    Your Target Audience: The Key to Effective Public Relations
    Elma Glasgow
    • Apr 21
    • 3 min

    Your Target Audience: The Key to Effective Public Relations

    This post will cover how to define your ideal customer, create a customer avatar and why ethical businesses are in a unique position.
    6 views0 comments
    Ethical Business PR: When to Pitch Your Press Release to the Media
    Elma Glasgow
    • Mar 28
    • 4 min

    Ethical Business PR: When to Pitch Your Press Release to the Media

    I'll walk through some story ideas in this post, share when to pitch, and provide tips for following up with journalists.
    11 views0 comments
    Why brand transparency matters in PR
    Elma Glasgow
    • Feb 24
    • 4 min

    Why brand transparency matters in PR

    In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.
    17 views0 comments
    Writing an Effective Media Pitch (+ 5 Mistakes to Avoid)
    Elma Glasgow
    • Nov 18, 2021
    • 4 min

    Writing an Effective Media Pitch (+ 5 Mistakes to Avoid)

    Learn how to carefully craft pitches to specific journalists with an interest in your story’s topic to land media coverage.
    23 views0 comments
    10 Steps to Get PR Ready
    Elma Glasgow
    • Oct 19, 2021
    • 4 min

    10 Steps to Get PR Ready

    Jumping into PR without preparing yourself beforehand is like running to the market without your wallet. Or your grocery list.
    24 views0 comments
    The five tools you need for DIY PR
    Elma Glasgow
    • Sep 22, 2021
    • 5 min

    The five tools you need for DIY PR

    Make PR possible without a big fancy agency, using a whole range of public relations resources and tools. Here's how to get started
    27 views0 comments
    PR Newsletter for Small Purpose-led Businesses
    Elma Glasgow
    • Feb 1, 2021
    • 1 min

    PR Newsletter for Small Purpose-led Businesses

    Get your latest dose of PR tips, #journorequests, new and exciting dates for your diary and more!
    20 views0 comments
    Join my FREE live webinar for PR for small businesses
    Elma Glasgow
    • Dec 31, 2020
    • 2 min

    Join my FREE live webinar for PR for small businesses

    My new webinar for small business PR is taking place on Tuesday 9 February, 6pm-7pm GMT. I will take you through the steps of writing a...
    20 views0 comments
    Is your small business PR-ready? Read this to find out.
    Elma Glasgow
    • Dec 11, 2020
    • 3 min

    Is your small business PR-ready? Read this to find out.

    You might be thinking that media coverage is the answer, but before you jump in, are you ready? Read this for more info!
    25 views0 comments
    • Instagram
    • Facebook Elma Glasgow Public Relations
    • LinkedIn Social Icon

    Privacy policy

    PR for smalll businesses

    Media relations for small businesses

    Press release writing

    Article writing

    Thought leadership 

    RSA_Fellow_neg_rgb.jpg

    Elma Glasgow Consulting

    PR for small businesses with purpose, Cambridge, London, Suffolk & beyond.

    © 2022 Elma Glasgow Consulting,

    All Rights Reserved

    hello@elmaglasgowconsulting.com

    ​