Elma Glasgow4 days ago4 minColour Washing in Marketing and PR Today, 71% of consumers prefer to buy from companies that are aligned with their values. What’s more, two out of three millennials have...
Elma GlasgowMay 193 minHow to Communicate Your Unique Selling Point (USP) Here are a couple of ways to help you write your USP in a way that isn't ‘salesy’ and, therefore, can be used in press releases.
Elma GlasgowApr 213 minYour Target Audience: The Key to Effective Public Relations This post will cover how to define your ideal customer, create a customer avatar and why ethical businesses are in a unique position.
Elma GlasgowMar 284 minEthical Business PR: When to Pitch Your Press Release to the Media I'll walk through some story ideas in this post, share when to pitch, and provide tips for following up with journalists.
Elma GlasgowFeb 244 minWhy brand transparency matters in PR In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.
Elma GlasgowNov 18, 20214 minWriting an Effective Media Pitch (+ 5 Mistakes to Avoid)Learn how to carefully craft pitches to specific journalists with an interest in your story’s topic to land media coverage.
Elma GlasgowOct 19, 20214 min10 Steps to Get PR ReadyJumping into PR without preparing yourself beforehand is like running to the market without your wallet. Or your grocery list.
Elma GlasgowSep 22, 20215 minThe five tools you need for DIY PRMake PR possible without a big fancy agency, using a whole range of public relations resources and tools. Here's how to get started
Elma GlasgowFeb 1, 20211 minPR Newsletter for Small Purpose-led BusinessesGet your latest dose of PR tips, #journorequests, new and exciting dates for your diary and more!
Elma GlasgowDec 31, 20202 minJoin my FREE live webinar for PR for small businessesMy new webinar for small business PR is taking place on Tuesday 9 February, 6pm-7pm GMT. I will take you through the steps of writing a...
Elma GlasgowDec 11, 20203 minIs your small business PR-ready? Read this to find out.You might be thinking that media coverage is the answer, but before you jump in, are you ready? Read this for more info!