Today, 71% of consumers prefer to buy from companies that are aligned with their values. What’s more, two out of three millennials have...

Here are a couple of ways to help you write your USP in a way that isn't ‘salesy’ and, therefore, can be used in press releases.

This post will cover how to define your ideal customer, create a customer avatar and why ethical businesses are in a unique position.

I'll walk through some story ideas in this post, share when to pitch, and provide tips for following up with journalists.

In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.

Learn how to carefully craft pitches to specific journalists with an interest in your story’s topic to land media coverage.

Jumping into PR without preparing yourself beforehand is like running to the market without your wallet. Or your grocery list.

Make PR possible without a big fancy agency, using a whole range of public relations resources and tools. Here's how to get started

Get your latest dose of PR tips, #journorequests, new and exciting dates for your diary and more!

My new webinar for small business PR is taking place on Tuesday 9 February, 6pm-7pm GMT. I will take you through the steps of writing a...

You might be thinking that media coverage is the answer, but before you jump in, are you ready? Read this for more info!