Colour Washing in Marketing and PR
Today, 71% of consumers prefer to buy from companies that are aligned with their values. What’s more, two out of three millennials have...
Elma Glasgow
- May 19
- 3 min
How to Communicate Your Unique Selling Point (USP)
Here are a couple of ways to help you write your USP in a way that isn't ‘salesy’ and, therefore, can be used in press releases.
17 views0 comments
Elma Glasgow
- Apr 21
- 3 min
Your Target Audience: The Key to Effective Public Relations
This post will cover how to define your ideal customer, create a customer avatar and why ethical businesses are in a unique position.
7 views0 comments
Elma Glasgow
- Mar 28
- 4 min
Ethical Business PR: When to Pitch Your Press Release to the Media
I'll walk through some story ideas in this post, share when to pitch, and provide tips for following up with journalists.
12 views0 comments
Elma Glasgow
- Feb 24
- 4 min
Why brand transparency matters in PR
In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.
20 views0 comments
Elma Glasgow
- Nov 18, 2021
- 4 min
Writing an Effective Media Pitch (+ 5 Mistakes to Avoid)
Learn how to carefully craft pitches to specific journalists with an interest in your story’s topic to land media coverage.
24 views0 comments
Elma Glasgow
- Oct 19, 2021
- 4 min
10 Steps to Get PR Ready
Jumping into PR without preparing yourself beforehand is like running to the market without your wallet. Or your grocery list.
27 views0 comments
Elma Glasgow
- Sep 22, 2021
- 5 min
The five tools you need for DIY PR
Make PR possible without a big fancy agency, using a whole range of public relations resources and tools. Here's how to get started
31 views0 comments
Elma Glasgow
- Feb 1, 2021
- 1 min
PR Newsletter for Small Purpose-led Businesses
Get your latest dose of PR tips, #journorequests, new and exciting dates for your diary and more!
20 views0 comments
Elma Glasgow
- Dec 31, 2020
- 2 min
Join my FREE live webinar for PR for small businesses
My new webinar for small business PR is taking place on Tuesday 9 February, 6pm-7pm GMT. I will take you through the steps of writing a...
21 views0 comments
Elma Glasgow
- Dec 11, 2020
- 3 min
Is your small business PR-ready? Read this to find out.
You might be thinking that media coverage is the answer, but before you jump in, are you ready? Read this for more info!
25 views0 comments