Here are a couple of ways to help you write your USP in a way that isn't ‘salesy’ and, therefore, can be used in press releases.

Being able to communicate your unique selling point (USP) goes a long way in building lasting relationships with the press and customers.

Jumping into PR without preparing yourself beforehand is like running to the market without your wallet. Or your grocery list.

My new webinar for small business PR is taking place on Tuesday 9 February, 6pm-7pm GMT. I will take you through the steps of writing a...

PR stunts explained, and examples to inspire for small businesses with small budgets!

On Tuesday 2 June,#blackouttuesday, I created my business manifesto. It was unplanned but I also think I'd been waiting for the right...

Chronically ill people possess insight that healthy people relying on data and management strategies will never have (lucky them).

The stress beat me; it messed up my nervous system and disrupted my brain function. When that happens, your body leaps into survival mode.

Despite being a small enterprise, Cambridge-based stone carver, Lucy Churchill, creates her own web content to attract business and...

Don't disregard interviews as too time consuming for your marketing plan. They're worth your effort; they're a fantastic method of...

Manhattan-based NGO, Charity: Water, launched in 2006 fully focused on using digital channels to reach out to donors. Breaking away from...

Are you looking to get some publicity for your small business or start-up? Thinking about contacting a journalist or two to get a nice...