How to Communicate Your Unique Selling Point (USP)
Here are a couple of ways to help you write your USP in a way that isn't ‘salesy’ and, therefore, can be used in press releases.
Elma Glasgow
- Jan 26
- 3 min
What’s a Unique Selling Point? 4 Great USP Examples to Inspire You
Being able to communicate your unique selling point (USP) goes a long way in building lasting relationships with the press and customers.
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Elma Glasgow
- Oct 19, 2021
- 4 min
10 Steps to Get PR Ready
Jumping into PR without preparing yourself beforehand is like running to the market without your wallet. Or your grocery list.
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Elma Glasgow
- Dec 31, 2020
- 2 min
Join my FREE live webinar for PR for small businesses
My new webinar for small business PR is taking place on Tuesday 9 February, 6pm-7pm GMT. I will take you through the steps of writing a...
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Elma Glasgow
- Aug 29, 2020
- 3 min
What's a PR stunt? Hint: it's nothing to do with Tom Cruise.
PR stunts explained, and examples to inspire for small businesses with small budgets!
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Elma Glasgow
- Jun 3, 2020
- 1 min
#blackouttuesday pushed me to create a business manifesto
On Tuesday 2 June,#blackouttuesday, I created my business manifesto. It was unplanned but I also think I'd been waiting for the right...
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Elma Glasgow
- Apr 29, 2020
- 2 min
Part 2: Why chronic illness sufferers are the inspiration for our post-pandemic world
Chronically ill people possess insight that healthy people relying on data and management strategies will never have (lucky them).
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Elma Glasgow
- Apr 29, 2020
- 3 min
Part 1: Why chronic illness sufferers are the inspiration for our post-pandemic world
The stress beat me; it messed up my nervous system and disrupted my brain function. When that happens, your body leaps into survival mode.
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Elma Glasgow
- Apr 6, 2017
- 2 min
The Stone Carver Who's Sculpting Her Own Web Content
Despite being a small enterprise, Cambridge-based stone carver, Lucy Churchill, creates her own web content to attract business and...
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Elma Glasgow
- Feb 14, 2017
- 2 min
Interview Tips for Classy Business Content - Part One
Don't disregard interviews as too time consuming for your marketing plan. They're worth your effort; they're a fantastic method of...
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Elma Glasgow
- Jan 20, 2017
- 5 min
How Charity Water’s Content is Rewriting NGO Communications
Manhattan-based NGO, Charity: Water, launched in 2006 fully focused on using digital channels to reach out to donors. Breaking away from...
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Elma Glasgow
- Sep 14, 2016
- 3 min
A Beginner's Guide to Press Releases
Are you looking to get some publicity for your small business or start-up? Thinking about contacting a journalist or two to get a nice...
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