Elma GlasgowMay 193 minHow to Communicate Your Unique Selling Point (USP) Here are a couple of ways to help you write your USP in a way that isn't ‘salesy’ and, therefore, can be used in press releases.
Elma GlasgowJan 263 minWhat’s a Unique Selling Point? 4 Great USP Examples to Inspire YouBeing able to communicate your unique selling point (USP) goes a long way in building lasting relationships with the press and customers.
Elma GlasgowOct 19, 20214 min10 Steps to Get PR ReadyJumping into PR without preparing yourself beforehand is like running to the market without your wallet. Or your grocery list.
Elma GlasgowDec 31, 20202 minJoin my FREE live webinar for PR for small businessesMy new webinar for small business PR is taking place on Tuesday 9 February, 6pm-7pm GMT. I will take you through the steps of writing a...
Elma GlasgowAug 29, 20203 minWhat's a PR stunt? Hint: it's nothing to do with Tom Cruise.PR stunts explained, and examples to inspire for small businesses with small budgets!
Elma GlasgowJun 3, 20201 min#blackouttuesday pushed me to create a business manifestoOn Tuesday 2 June,#blackouttuesday, I created my business manifesto. It was unplanned but I also think I'd been waiting for the right...
Elma GlasgowApr 29, 20202 minPart 2: Why chronic illness sufferers are the inspiration for our post-pandemic worldChronically ill people possess insight that healthy people relying on data and management strategies will never have (lucky them).
Elma GlasgowApr 29, 20203 minPart 1: Why chronic illness sufferers are the inspiration for our post-pandemic worldThe stress beat me; it messed up my nervous system and disrupted my brain function. When that happens, your body leaps into survival mode.
Elma GlasgowApr 6, 20172 minThe Stone Carver Who's Sculpting Her Own Web ContentDespite being a small enterprise, Cambridge-based stone carver, Lucy Churchill, creates her own web content to attract business and...
Elma GlasgowFeb 14, 20172 minInterview Tips for Classy Business Content - Part OneDon't disregard interviews as too time consuming for your marketing plan. They're worth your effort; they're a fantastic method of...
Elma GlasgowJan 20, 20175 minHow Charity Water’s Content is Rewriting NGO CommunicationsManhattan-based NGO, Charity: Water, launched in 2006 fully focused on using digital channels to reach out to donors. Breaking away from...
Elma GlasgowSep 14, 20163 minA Beginner's Guide to Press ReleasesAre you looking to get some publicity for your small business or start-up? Thinking about contacting a journalist or two to get a nice...