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    How to Communicate Your Unique Selling Point (USP)
    Elma Glasgow
    • May 19
    • 3 min

    How to Communicate Your Unique Selling Point (USP)

    Here are a couple of ways to help you write your USP in a way that isn't ‘salesy’ and, therefore, can be used in press releases.
    1 view0 comments
    What’s a Unique Selling Point? 4 Great USP Examples to Inspire You
    Elma Glasgow
    • Jan 26
    • 3 min

    What’s a Unique Selling Point? 4 Great USP Examples to Inspire You

    Being able to communicate your unique selling point (USP) goes a long way in building lasting relationships with the press and customers.
    14 views0 comments
    10 Steps to Get PR Ready
    Elma Glasgow
    • Oct 19, 2021
    • 4 min

    10 Steps to Get PR Ready

    Jumping into PR without preparing yourself beforehand is like running to the market without your wallet. Or your grocery list.
    24 views0 comments
    Join my FREE live webinar for PR for small businesses
    Elma Glasgow
    • Dec 31, 2020
    • 2 min

    Join my FREE live webinar for PR for small businesses

    My new webinar for small business PR is taking place on Tuesday 9 February, 6pm-7pm GMT. I will take you through the steps of writing a...
    20 views0 comments
    What's a PR stunt? Hint: it's nothing to do with Tom Cruise.
    Elma Glasgow
    • Aug 29, 2020
    • 3 min

    What's a PR stunt? Hint: it's nothing to do with Tom Cruise.

    PR stunts explained, and examples to inspire for small businesses with small budgets!
    32 views0 comments
    #blackouttuesday pushed me to create a business manifesto
    Elma Glasgow
    • Jun 3, 2020
    • 1 min

    #blackouttuesday pushed me to create a business manifesto

    On Tuesday 2 June,#blackouttuesday, I created my business manifesto. It was unplanned but I also think I'd been waiting for the right...
    15 views0 comments
    Part 2: Why chronic illness sufferers are the inspiration for our post-pandemic world
    Elma Glasgow
    • Apr 29, 2020
    • 2 min

    Part 2: Why chronic illness sufferers are the inspiration for our post-pandemic world

    Chronically ill people possess insight that healthy people relying on data and management strategies will never have (lucky them).
    18 views0 comments
    Part 1: Why chronic illness sufferers are the inspiration for our post-pandemic world
    Elma Glasgow
    • Apr 29, 2020
    • 3 min

    Part 1: Why chronic illness sufferers are the inspiration for our post-pandemic world

    The stress beat me; it messed up my nervous system and disrupted my brain function. When that happens, your body leaps into survival mode.
    31 views0 comments
    The Stone Carver Who's Sculpting Her Own Web Content
    Elma Glasgow
    • Apr 6, 2017
    • 2 min

    The Stone Carver Who's Sculpting Her Own Web Content

    Despite being a small enterprise, Cambridge-based stone carver, Lucy Churchill, creates her own web content to attract business and...
    4 views0 comments
    Interview Tips for Classy Business Content - Part One
    Elma Glasgow
    • Feb 14, 2017
    • 2 min

    Interview Tips for Classy Business Content - Part One

    Don't disregard interviews as too time consuming for your marketing plan. They're worth your effort; they're a fantastic method of...
    9 views0 comments
    How Charity Water’s Content is Rewriting NGO Communications
    Elma Glasgow
    • Jan 20, 2017
    • 5 min

    How Charity Water’s Content is Rewriting NGO Communications

    Manhattan-based NGO, Charity: Water, launched in 2006 fully focused on using digital channels to reach out to donors. Breaking away from...
    56 views0 comments
    A Beginner's Guide to Press Releases
    Elma Glasgow
    • Sep 14, 2016
    • 3 min

    A Beginner's Guide to Press Releases

    Are you looking to get some publicity for your small business or start-up? Thinking about contacting a journalist or two to get a nice...
    29 views0 comments
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