Elma GlasgowMay 19, 20223 minHow to Communicate Your Unique Selling Point (USP) Here are a couple of ways to help you write your USP in a way that isn't ‘salesy’ and, therefore, can be used in press releases.
Elma GlasgowJan 26, 20223 minWhat’s a Unique Selling Point? 4 Great USP Examples to Inspire YouBeing able to communicate your unique selling point (USP) goes a long way in building lasting relationships with the press and customers.
Elma GlasgowOct 19, 20214 min10 Steps to Get PR ReadyJumping into PR without preparing yourself beforehand is like running to the market without your wallet. Or your grocery list.
Elma GlasgowDec 31, 20202 minJoin my FREE live webinar for PR for small businessesMy new webinar for small business PR is taking place on Tuesday 9 February, 6pm-7pm GMT. I will take you through the steps of writing a...