How Charity Water’s Content is Rewriting NGO Communications
Manhattan-based NGO, Charity: Water, launched in 2006 fully focused on using digital channels to reach out to donors. Breaking away from more traditional not-for-profit communications, the organisation engages with supporters through digital content: video, copy, graphics and photography. It’s compelling stuff, not to mention accessible to a wide audience, and donors seem to be responding to it. This young, 70-person charity is setting new standards in terms of fundraising an