Manhattan-based NGO, Charity: Water, launched in 2006 fully focused on using digital channels to reach out to donors. Breaking away from more traditional not-for-profit communications, the organisation engages with supporters through digital content: video, copy, graphics and photography. It’s compelling stuff, not to mention accessible to a wide audience, and donors seem to be responding to it. This young, 70-person charity is setting new standards in terms of fundraising an

Okay, so your business might not be the most mainstream or trendy, but that doesn’t mean you can’t enjoy the benefits of marketing using good web content. Being ‘cool’ certainly isn’t a prerequisite to giving customers engaging articles, film, animation, graphics or photography. Businesses typically tagged as a ‘tough sell’ can, of course, use digital platforms to explore content and connect with their audiences. And it doesn’t matter what type of business you run – the poten