Find out how to conduct a killer interview that will give you great content for your company's marketing communications.

Don't disregard interviews as too time consuming for your marketing plan. They're worth your effort; they're a fantastic method of gathering raw content for case studies, news stories, testimonials and other business copy. Interview know-how is an essential tool in a journalist’s kit of tricks. Whether you prefer a good grilling by Jon Snow or the comedy banter of Graham Norton, people develop their own technique, yet the basic skills are the same. So if you are considering i

Manhattan-based NGO, Charity: Water, launched in 2006 fully focused on using digital channels to reach out to donors. Breaking away from more traditional not-for-profit communications, the organisation engages with supporters through digital content: video, copy, graphics and photography. It’s compelling stuff, not to mention accessible to a wide audience, and donors seem to be responding to it. This young, 70-person charity is setting new standards in terms of fundraising an

Are you looking to get some publicity for your small business or start-up? Thinking about contacting a journalist or two to get a nice piece in the press or online? If you’re gearing up for some PR action but aren’t sure how to proceed, then this article is for you. First of all, you need a strategy. Journalists aren’t on tap, ready to cover your story (sadly); they’re generally inundated with stories. In fact, they have so much incoming that on average they spend less than o