Despite being a small enterprise, Cambridge-based stone carver, Lucy Churchill, creates her own web content to attract business and showcase her brilliance. When she first started doing this a few years ago, it meant taking on new challenges (like feeling more comfortable with showing off a bit). But Lucy didn't let that deter her from giving it a go. Here, she shares insight into her approach, proving that being a home-based business shouldn't mean that online content isn't

Manhattan-based NGO, Charity: Water, launched in 2006 fully focused on using digital channels to reach out to donors. Breaking away from more traditional not-for-profit communications, the organisation engages with supporters through digital content: video, copy, graphics and photography. It’s compelling stuff, not to mention accessible to a wide audience, and donors seem to be responding to it. This young, 70-person charity is setting new standards in terms of fundraising an

Are you looking to get some publicity for your small business or start-up? Thinking about contacting a journalist or two to get a nice piece in the press or online? If you’re gearing up for some PR action but aren’t sure how to proceed, then this article is for you. First of all, you need a strategy. Journalists aren’t on tap, ready to cover your story (sadly); they’re generally inundated with stories. In fact, they have so much incoming that on average they spend less than o