PR newsletter & public relations opportunities for purpose-led small businesses
Wrapping up 2020 with updates, recommendations, and PR opportunities.
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Elma Glasgow
- Dec 11, 2020
- 3 min
Is your small business PR-ready? Read this to find out.
You might be thinking that media coverage is the answer, but before you jump in, are you ready? Read this for more info!
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Elma Glasgow
- Dec 11, 2020
- 3 min
Small business PR: what are media lead times, and why do they matter?
You’ve probably heard the terms long lead and short lead in PR but do you understand the difference?
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Elma Glasgow
- Dec 9, 2020
- 1 min
Why sign up to my digital PR training courses? Here are just a few great reasons!
If you're considering signing up to one of my courses in beginner's PR, here are just some of the ways you'll benefit...
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Elma Glasgow
- Dec 3, 2020
- 1 min
Why now's the time for small businesses with purpose to use PR
More people want businesses to contribute to the solutions for the serious problems facing our environment and society. You can weave...
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Elma Glasgow
- Dec 3, 2020
- 1 min
How this small business owner went from no PR experience to getting into the national press
Kate Auguste completed my course, Beginner's PR for Ethical Entrepreneurs. A coupe of months later, she secured national press coverage.
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Elma Glasgow
- Oct 19, 2020
- 1 min
Writing the perfect email pitch to journalists
At the moment, during Covid, pitching to journalists is more challenging than usual. Why? Well, most are working at home; they're busy...
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Elma Glasgow
- Oct 17, 2020
- 3 min
Your Press Release Writing Toolkit
If you’ve never written a press release before, here’s a guide to how – with some helpful resources to make life easier.
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Elma Glasgow
- Oct 1, 2020
- 5 min
Press Release: Pioneering Photography on Display in Ipswich for Black History Month
Press Release For immediate release Pioneering Photography on Display in Ipswich for Black History Month Ground-breaking portrait...
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Elma Glasgow
- Aug 29, 2020
- 3 min
What's a PR stunt? Hint: it's nothing to do with Tom Cruise.
PR stunts explained, and examples to inspire for small businesses with small budgets!
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Elma Glasgow
- Aug 27, 2020
- 2 min
Small business? No problem. You CAN do PR!
If you're new to public relations (PR), I don't blame you for feeling utterly baffled! Unlike social media, customer newsletters and...
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Elma Glasgow
- Jun 3, 2020
- 1 min
#blackouttuesday pushed me to create a business manifesto
On Tuesday 2 June,#blackouttuesday, I created my business manifesto. It was unplanned but I also think I'd been waiting for the right...
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Elma Glasgow
- May 28, 2020
- 6 min
New virtual global music and arts programme launches to help people hit hard by isolation
Press release For immediate release New Virtual Global Music and Arts Programme, #betweenspaces, Launches to Help People Hardest Hit by...
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Elma Glasgow
- May 1, 2020
- 3 min
PRESS RELEASE: MEDICINE FESTIVAL OFFERS FREE, LIVE, ONLINE SESSIONS: MUSIC, CLASSES, TALKS & FILM
Medicine offers free, online, live summer sessions.
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Elma Glasgow
- Apr 29, 2020
- 2 min
Part 2: Why chronic illness sufferers are the inspiration for our post-pandemic world
Chronically ill people possess insight that healthy people relying on data and management strategies will never have (lucky them).
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Elma Glasgow
- Apr 29, 2020
- 3 min
Part 1: Why chronic illness sufferers are the inspiration for our post-pandemic world
The stress beat me; it messed up my nervous system and disrupted my brain function. When that happens, your body leaps into survival mode.
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Elma Glasgow
- Mar 30, 2020
- 2 min
What daytime TV is looking for during the pandemic - positive stories are welcome.
TV is still welcoming positive stories, especially those of generosity and volunteering. Travel and Arts and culture content is also needed.
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Elma Glasgow
- Mar 30, 2020
- 2 min
What to pitch to the media during the pandemic
Here's a useful guide in what to pitch to the media at the moment, and what to avoid.
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Elma Glasgow
- May 24, 2017
- 3 min
Case Study: Reviving University Course Content
The brief To help the University of Suffolk prepare for the Clearing process, I joined the busy marketing team for a month to revamp key...
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Elma Glasgow
- Apr 22, 2017
- 3 min
A Marketer's Guide to a Crackin' Copywriting Brief
Stumbling across the above Benjamin Franklin quote gave me a great excuse to write about an important, yet frequently overlooked, issue...
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