Public Relations for Ethical Brands and Change Makers
I’m a trained journalist and copywriter and an experienced
My services and support are fuelled by 25 years'
experience working on a diversity of communications
campaigns across a range of industries.
What does good PR do for you?
It boosts your profile, creates awareness, establishes your
brand, builds loyalty, and - ultimately - boosts income.
Your audiences expect transparency; PR is a great tool for
showcasing your impact, ethical practices and
commitment to sustainability.
What's more, PR costs you a lot less than you would spend
on the average advertising campaign, and people trust it
How can we work together?
Campaign strategy - I work with you to assess your business goals, then I craft your PR objectives, strategy and tactics. I look at your areas of sensitivity and vulnerability as these can impact your PR if not managed well.
Coaching - Why not work with me as your coach, so you have the skills to be your own PR guru? Whether you struggle with confidence or finding a cracking story angle, coaching is the perfect sustainable solution!
Media relations - I work with a network of other media relations professionals who focus on writing press releases and securing coverage. Of course, you can do your own press work if you prefer - I can coach you in pitching to journalists.
Content writing - Writing and pitching unique articles to the press and websites is another powerful area of PR. To ensure your copy is of a fantastic standard, I commission and manage dedicated copywriters, and take care of the editing process before you receive the content for approval.
Newsletter writing - As above, my team of copywriters has experience in news writing - creating great 'teasers', updates, personal stories or compelling articles.
Talking & award opportunities - If being in the spotlight is your thing, I'll research talking and award opportunities that'll make your business shine, and even write your speech and award applications.
Are you ready for this new, exciting experience?