PR Course & Training for Small Businesses with Purpose

I provide online PR training courses, as well as bespoke 1:1 and group training.


From innovation brands and social enterprises to arts organisations and sustainability businesses, my PR training programmes are ideal for sole traders, start-ups, growing enterprises, and marketing teams.


My courses share the key skills needed to raise your profile while driving positive change and impact through PR. Plus, you'll save money by learning how to generate media coverage without paying for an agency or PR consultancy fees.

The value is amazing!

  • ​My self-study 'DIY' course is open for a year from your enrollment date so you can study at their own pace. This course doesn't include PR coaching but you're welcome to book sessions if you'd like extra support. This course is £379 (no VAT), which can be paid in one go or in monthly instalments. That's less than just one day's fee of hiring an experienced PR expert. 

  • The course is also available in separate modules - you only buy the module you want to focus on. Each module is £129 (no VAT).

    • Module one - Developing a basic but effective strategy and finding your uniqueness, which underpins all of your communications. This is great if you're serious about sustained press coverage that fuels business growth.

    • Module two - Identifying your audience, how to do media research and find journalists' contact details. This is ideal if you want to get your press releases to the right people.

    • Module three - Writing a newsworthy press release, answering tricky questions with transparency and integrity, pitching to journalists. This is fantastic if you struggle to write press releases that journalists want to use, and to sharpen your pitching skills, which are also very important!

To find out more, head over to Elma's PR Academy, and email me with any questions:

I also create bespoke training and workshops for companies and membership organisations. Contact me for a chat. 

PR for small businesses with purpose, Cambridge, London, Suffolk & beyond.


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