Image by Christina @


PR Consultancy for Businesses with Purpose

I'm Elma, a UK PR consultant, trainer and coach.

I work with brands that strive to have a positive impact on the world. Be they not-for-profits, for-profit and social enterprises across tech, the arts, venues or professional services, I understand their passion because it's also mine. 

My coaching and bespoke training make PR do-able, especially helpful if your budget doesn't stretch to covering the fees for press campaigns.

Fuelled by 25 years' communications and PR experience working freelance, in-house and with agencies on projects for global brands, international charities, SMEs, and social enterprises, I can help you...

  • develop powerful brand stories.

  • create successful public relations campaigns.
  • handle sensitive issues. 

  • be transparent and equitable in your communications.

  • craft messaging that makes an impact.

  • leverage PR through partnerships.

  • create compelling impact stories. 




"Elma's expertise and media relationships have helped our new business reach new audiences, while maintaining a tone of excitement, fun and warmth, which is what Beach Street is all about!"  

Charlie and Jonny Manning, brothers and owners of Beach Street Felixstowe