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Award-winning and game-changing.

Diverse Community Engagement and Inclusive Communications.  

Does your brand struggle to forge authentic connections

with ethnically diverse audiences? I help brands become

more inclusive through building positive community

relationships, powerful storytelling and strategic


Awarded national 'Radical Changemaker' by the

Museums Association for my positive, game-changing engagement work, I connect organisations and brands with the global majority people using my lived experience, understanding of D&I  and 25+ years in communications. 



I work with brands to reach out to new audiences by engaging with global majority influencers.

Power hour

Let's turbocharge your strategy with my power hour!

inclusive communications strategy

Plug into my diversity experience for  inclusive communications strategy, consultancy and training.

inclusive engagement

Engaging authentically with communities is key to capturing information the reflects our society.

diverse storytelling

Researching and telling balanced stories helps you win trust and tackle inequalities.

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“Decolonising branding is a totally new – and totally urgent – topic. Elma gave us a great start. Her workshop was short, succinct, practical and – in all the best ways – provocative. It certainly got us all to reassess what we do, and how we think."

Robert Jones

Professor of brand leadership

University of East Anglia

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