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PR Consultancy for Businesses with Purpose

I'm Elma, a UK PR consultant, course leader and coach.

I work with brands that strive to have a positive impact on the world. Be they not-for-profits, for-profit and social enterprises across tech, the arts, venues or professional services, I understand their passion because it's also mine. 

My affordable online courses, coaching and bespoke PR training make PR do-able, even if your budget can't quite stretch to covering PR consultancy fees.

Fuelled by 25 years' communications and PR experience working freelance, in-house and with agencies on projects for global brands, international charities and numerous SMEs, you'll benefit from my knowledge of...

  • how to develop powerful brand stories.

  • insight into successful public relations campaigns.
  • handling sensitive issues. 

  • the growing expectation among audiences for transparency and inclusion.

  • crafting clear messaging that makes an impact.

  • working with strategic stakeholders and partnerships.

  • creating compelling impact stories. 




"Elma's course not only gave me the insight, but also the confidence to go to editors/journalists to start showcasing what I have to offer as a business & person. This course is a great place to kick start your PR skills!" 

Kate Auguste, founder  of mi apparel, leading sustainable fashion campaigner