I'm Elma, a online course creator, PR coach and strategist.

I work with brands and experts who strive to have a positive impact on the world. From the arts and charities to ethical and wellbeing brands, I understand your passion because it's also mine. 

My beginners' courses at Elma's PR Academy help ethical businesses secure great media coverage with limited resources. My courses start again on Monday 11 January - grab the EARLYBIRD PROMO!


I also offer 1:1 PR coaching, online training and masterclasses, and I deliver PR campaigns for larger businesses, with a focus on strategy.

Fuelled by 25 years' communications experience working freelance, in-house and with agencies on projects ranging from global brand and international charities to SMEs, you'll benefit from my knowledge of...

  • the need for increased authenticity, transparency and integrity

  • developing powerful brand stories

  • building strategies that meet business goals without diluting your voice or purpose

  • handling sensitive issues 

  • crafting clear messaging that makes an impact

  • working with strategic stakeholders and partnerships 

  • creating compelling impact stories.




"Elma showed her expertise, skill, initiative and creativity in a short space of time, finding refreshing angles, building momentum and impressing local press with content about the festival.” 

“I really enjoyed the beginner's PR course. As a complete novice when it comes to PR, I found the course easy to understand as it was broken down into manageable chunks with interesting activities."

"Elma's course not only gave me the insight, but also the confidence to go to editors/journalists to start showcasing what I have to offer as a business & person. This course is a great place to kick start your PR skills!"

Freelance PR and communications services in Suffolk.


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