Join date: Oct 21, 2018
Jun 28, 2022 ∙ 4 min
Colour Washing in Marketing and PR
Today, 71% of consumers prefer to buy from companies that are aligned with their values. What’s more, two out of three millennials have...
May 19, 2022 ∙ 3 min
How to Communicate Your Unique Selling Point (USP)
Here are a couple of ways to help you write your USP in a way that isn't ‘salesy’ and, therefore, can be used in press releases.