"Choose compassion in divided times", British Red Cross.

Source: British Red Cross.

The other day an email dropped into my inbox from the wonderful British Red Cross. This time is wasn't about an emergency appeal, although I welcome those too, of course. 

This email was different and also much needed. This time the email was all about us, right here in the UK.

I love that this longstanding icon of British society is helping us tackle polarisation which has led to very deep division. 

According to the British Red Cross, 75% of UK adults believe the country is divided. Almost as many (72%) feel the country has become more divided in the past five years.

It's bad for public AND economic health.

And as a former British Red Cross employee, I'm advocating for this brilliant new content and will be sharing more over time.

I encourage everyone to delve into the tools and knowledge shaped by the organisation and to put them to use.

Share the tools and knowledge with friends, family, places of worship, schools, community groups, libraries, colleagues, universities...

Ironically, we all want the same thing - peace, hope and love. We're struggling through the fog created by non-stop divisive rhetoric to get to that place. This content can help.

Go to: https://www.redcross.org.uk/get-involved/bridging-divides

For support on having challenging convesations about culturally sensitive issues, get in touch: hello@elmaglasgowconsulting.com.