Here are a couple of ways to help you write your USP in a way that isn't ‘salesy’ and, therefore, can be used in press releases.

This post will cover how to define your ideal customer, create a customer avatar and why ethical businesses are in a unique position.

In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.

Jumping into PR without preparing yourself beforehand is like running to the market without your wallet. Or your grocery list.

Make PR possible without a big fancy agency, using a whole range of public relations resources and tools. Here's how to get started