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Exploring my recent diversity projects
The first quarter of 2024 brought with it some great projects. Here's a summary of most of my work.
Elma Glasgow
Apr 20, 20243 min read


Ethical Business PR: When to Pitch Your Press Release to the Media
I'll walk through some story ideas in this post, share when to pitch, and provide tips for following up with journalists.
Elma Glasgow
Mar 28, 20224 min read


Why brand transparency matters in PR
In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.
Elma Glasgow
Feb 24, 20224 min read


Writing an Effective Media Pitch (+ 5 Mistakes to Avoid)
Learn how to carefully craft pitches to specific journalists with an interest in your story’s topic to land media coverage.
Elma Glasgow
Nov 18, 20214 min read
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