This post will cover how to define your ideal customer, create a customer avatar and why ethical businesses are in a unique position.

In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.

Being able to communicate your unique selling point (USP) goes a long way in building lasting relationships with the press and customers.

On Tuesday 2 June,#blackouttuesday, I created my business manifesto. It was unplanned but I also think I'd been waiting for the right...

Stumbling across the above Benjamin Franklin quote gave me a great excuse to write about an important, yet frequently overlooked, issue...

Is your marketing copy failing to convert visitors or readers into sales? You're frustrated, unsure of what's causing the issue? It could...