This post will cover how to define your ideal customer, create a customer avatar and why ethical businesses are in a unique position.

In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.

Being able to communicate your unique selling point (USP) goes a long way in building lasting relationships with the press and customers.

On Tuesday 2 June,#blackouttuesday, I created my business manifesto. It was unplanned but I also think I'd been waiting for the right...