The first quarter of 2024 brought with it some great projects. Here's a summary of most of my work.

Today, 71% of consumers prefer to buy from companies that are aligned with their values. What’s more, two out of three millennials have...

Here are a couple of ways to help you write your USP in a way that isn't ‘salesy’ and, therefore, can be used in press releases.

This post will cover how to define your ideal customer, create a customer avatar and why ethical businesses are in a unique position.