How artists are the leaders of reviving high streets - and should artists work to SDG goals?

How to revive town centres in a sustainable way is one of my key interests. Both personally and professionally. ⁠

Since Covid affected the UK, this longstanding problem has become urgent, as we’re seeing huge retailers shut their doors, leaving high streets in the doldrums and inflating our unemployment statistics. ⁠⁠


We need creativity and innovation to bring people back to the high street - but if it’s not just for shopping, what is that magical factor that’ll do the job?⁠

As luck would have it, my brother and sister-in-law - Kwesi Johnson and Maya Alexander - founded @theculturalassembly which focuses on doing just this through creativity and giving the community the power to create their own projects. ⁠

The Cultural Assembly was created in response to the growing recognition that a vibrant arts and cultural sector contributes directly to a healthy and stable society.⁠ The organisation is made up of international performers, directors, producers, creative individuals and the public.⁠

The team facilitates amazing people-led experiences for communities, organisations and business across all art forms and mediums, using technology and immersive storytelling to engage in a meaningful way, and develop authentic engagement for arts and business.⁠

I had a chat with Kwesi and Maya on Instagram - here it is.


We explored a few related issues - artists can work to meet Sustainable Development Goals set by the UN; communities should be at the centre of town centre revival; and how to negotiate rent for empty spaces in the high street.




20 views0 comments

PR for small businesses with purpose, Cambridge, London, Suffolk & beyond.

 

  • Instagram
  • Facebook Elma Glasgow Public Relations
  • LinkedIn Social Icon

© 2019 Elma Glasgow Consulting
Proudly created with Wix.com

RSA_Fellow_neg_rgb.jpg