Example of an email pitch for course students
Hi [journalist's name]
I hope you're well, despite another lockdown?
Below is a press release about a fantastic all-natural facial care kit - the ideal Christmas gift for eco-conscious friends or family members. It stands apart from many other skin care kits as all products are directly sourced from natural raw materials, and are fantastic for anti-ageing, deep cleansing, exfoliation and more. For The Version followers and readers, the kit is a fantastic alternative to many mainstream face care products, as it requires a routine that helps you to slow down a little at the end of each day. It can be seen as a moment of mindfulness!
Download images here, please credit Natural Spa Supplies.
Press Release Date: Thursday 26 November 100% Natural Face Care Kit | Christmas Gifting Media Release
Are you looking for the perfect natural, skin care Christmas gift, a gift that will appeal to your ethically conscious friend or even something to treat yourself?
Natural Spa Supplies has used their award-winning expertise (NMTF Eco Award 2012/13) to carefully select some of their best products for you, that will enhance your complexion in just minutes. Using natural products, their face care kit is made from raw materials and all fully sustainable.
There are three sizes to choose from: Small Kit: 30g hemp soap, 100g rhassoul clay, 30ml argan oil, pipette, 50ml rose water with pump spray, sea wool face sponge, tiny silk fina sponge | £40 Medium Kit: 150g hemp soap, 250g rhassoul, 50ml argan oil, pipette, 100ml rose water with pump spray, sea wool face sponge, tiny silk fina sponge | £65 Large Kit: 250g hemp soap, 500g rhassoul clay, 100ml argan oil, pipette, 250ml rose water with pump spray, sea wool face sponge, tiny silk fina sponge | £95
Each kit comes with simple step-by-step instructions, but here is a quick look at the routine:
Step 1 – Wash your face with the traditional British hemp oil soap to gently exfoliate and remove dry skin, and deal with pimples. It also has natural anti-microbial properties.
Step 2 – Time to apply the rhassoul clay, which washes the skin surface and powerfully detoxifies through the skin layers. This is great for sensitive skin types, and leaves your face feeling more comfortable, healthier and less prone to damage.
Step 3 – Now for the organic rose water, which balances the tones of the facial skin to give the appearance of great health and vitality, giving skin a lively, ‘happy’ appearance.
Step 4 – Finish with argan oil – the perfect replacement for expensive anti-ageing lotions! Cold-pressed from the kernel of the argan tree to produce a top quality product, argan oil is packed with vitamin E and antioxidants, and helps to reduce the appearance of scarring while reducing skin sagging and wrinkling.
Sponges – The soft sea wool and silk fina sponges are used for application and gentle exfoliation.
Download images here. Please credit Natural Spa Supplies.
All products can also be bought individually from https://naturalspasupplies.co.uk.
All of Natural Spa Supplies products are sourced from volcanoes or directly from plants.
Used for both washing and cleaning, these unprocessed resources of nature are proven to be the most environmentally friendly, safe, effective and enjoyable to use.
Sally founded Natural Spa Supplies after discovering rhassoul clay in Morocco. She says: "It all started when I washed my hair and body in clay on honeymoon some 14 years ago, the results were astounding, and my life was transformed from that moment. The eco business was born and it has developed a lot since then. I must say my husband, Scott, helps me massively too!
“Nearly everything that we sell has been used for thousands of years, across many cultures and there is a wealth of experience and recommendations to draw on. It helps that I have a background in archaeology and anthropology!".
Since 2007, Natural Spa Supplies has helped thousands of people rediscover natural washing and cleaning.
As part of its fantastic customer support, Natural Spa Supplies also offers individual, personalised skin care, to support all their customers. The owner, Sally, is also a qualified Clay Therapist, and offers guidance including help with any skin problems and advice regarding the best products to use for specific skin types.
Natural Spa Supplies provides the most effective, natural and quite often the most historic washing and cleaning products. Ends Notes to Editors For enquiries or requests, contact Elma Glasgow, PR consultant at email@example.com.
About Natural Spa Supplies Norfolk-based online eco retailer, Natural Spa Supplies, launched in 2007. Sally Mittuch runs the business which sources and sells eco washing and cleaning products. The business idea came about after Sally washed her hair and body in clay on honeymoon in Morocco. The results were astounding; her life was transformed from that moment. Natural Spa Supplies was born, and it has developed a lot since then.
Assisted by her husband, Scott, Sally sells the most effective, natural and quite often the most historic washing and cleaning products. She focuses on sustainable, raw products of nature, sourced some from volcanoes and directly from plants. Nearly everything that is sold has been used for thousands of years, across many cultures and there is a wealth of experience and recommendations to draw on. It helps that Sally has a background in archaeology and anthropology!
Both Scott and Sally use all the products every day. So, yes, they still wash their hair and skin with clay, brush their teeth with tree roots and rub a volcanically formed alum crystal under their arms to deodorise. Also, the couple wash clothes and dishes and all sorts of other things with a soapy tree fruit, soapnuts.
All packaging is reusable, recyclable or biodegradable.
Not only are these products very effective, but they are also friendly for all types of skin, even sensitive skin and they will quickly biodegrade. Natural Spa Supplies have expanded throughout the pandemic, with people now more willing to take on lifestyle and environmental changes, valuing truly natural products.
In 2012/13 Natural Spa Supplies won the 2012/13 NMTF Eco Award.