Caption: Caption: Large advertising billboard featuring a Black female creator for the #ThisIsBlackStyle Back History Month 2021 campaign. Source: TikTok
The bad news: racism exists in every area of life.
The good news? Brands of all sizes and types are ideally positioned to help us rid society of this destructive behaviour.
With increasingly more UK households being mixed ethnicity, it's time to embrace anti-racism so any content you create is relevant to the population. To make this authentic, it goes beyond marketing.
Here are a few ways you can get started…
1. Review D&I practices: Begin by acknowledging and addressing any past or current diversity and inclusion practices inside the organisation, including hiring practices, marketing strategies, and product development. Then find areas for improvement and set out an action plan to make adjustments.
2. Promote EDI: Brands can take steps to ensure diversity and inclusion are woven into their company culture. This can include recruitment practices that promote diversity, creating an inclusive workplace, and ensuring diversity in marketing and event strategies.
3. Educate employees and customers: Consider offering training and educational content to your staff - and customers for that matter - on topics such as systemic racism, unconscious bias, and cultural sensitivity.
"To address the root causes of racial inequality (racism), employers need to maintain a zero-tolerance approach to workplace discrimination – as is required by the Equality Act 2010 – and commit to planned action." - Chartered Institute of Professional Development.
4. Support social justice movements: Brands can use their platform and resources to support anti-racist organisations and initiatives, both within their industry and in their local communities.
5. Hold yourself accountable: To make lasting change, it's important to regularly assess progress in addressing racism internally and hold yourself accountable for making ongoing improvements.
Ultimately, being anti-racist requires ongoing commitment to create long-term, positive behaviour change.
As powerful voices, brands must be willing to take the lead in creating ways of operating which can indeed help bring about more equity to support the sustainability and health of society.
For guidance and support, why not book coaching with me?
Or get in touch: firstname.lastname@example.org
Want to sponsor a youth action event? Check out Aspire Black Suffolk, a Black-led community interest company, which I founded.