Why now's the time for small businesses with purpose to use PR
Updated: Dec 28, 2020
More people want businesses to contribute to the solutions for the serious problems facing our environment and society. You can weave this growing interest into your PR ideas for your small business.
It's not mercenary, in fact it's a valid business PR topic - if implemented well.
Did you know that…
72% of people surveyed believe that business should have a legal responsibility to the planet and people, alongside maximising profits*?
47% believe business should have responsibility to solve social issues*?
Because you’re already operating in the ethical space, chances are, your business or organisation is streets ahead of the more established, traditional companies struggling to make a meaningful impact.
If you're part of a larger business that's passionate about making a better world, then you can go public about your work too.
That’s why you need to raise your voice and make sure the public and buyers at other conscious business know you exist. You’re part of the solution and you need to show about how you can help them drive long-lasting change!
And, of course, the more coverage you achieve, the more your business can thrive, and the greater your impact will be.
What's not to love about PR?!
If you'd like to find out more about doing your own PR, take a look at my online PR training courses. Or sign up to one-to-one PR coaching to help create your PR strategy and more.
*Research by B Lab UK, the not-for-profit behind the B Corporation movement in the UK and ReGenerate, an organisation promoting purpose-driven business.