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Writing the perfect email pitch to journalists

Updated: Dec 28, 2020

At the moment, during Covid, pitching to journalists is more challenging than usual.

Why? Well, most are working at home; they're busy juggling personal and professional responsibilities, they may also be working across more than one job following colleague redundancies, or they might prefer to keep life simple by only using email, and not taking numerous calls from PR people!

Covid has forced me to rely on Twitter, LinkedIn, Facebook networking groups, as well as email, to make contact with journalists. This has never happened before, but I've adapted.

If you're new to PR, my advice right now is to send pitch emails with your press releases - here's a press release guide for you to use - to individual journalists who you've carefully selected.

Here's some basic guidance. If you'd like more details, I can coach you through the rapidly-changing media landscape so you can find your perfect media connections.

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