Here are a couple of ways to help you write your USP in a way that isn't ‘salesy’ and, therefore, can be used in press releases.

2 min read Written by: Temitope Ajadi The UK...

This post will cover how to define your ideal customer, create a customer avatar and why ethical businesses are in a unique position.

I'll walk through some story ideas in this post, share when to pitch, and provide tips for following up with journalists.

In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.

Being able to communicate your unique selling point (USP) goes a long way in building lasting relationships with the press and customers.

Learn how to carefully craft pitches to specific journalists with an interest in your story’s topic to land media coverage.

Marvel Studios' Black Panther costumes in the Power of Stories exhibition at Christchurch Mansion, Ipswich, Suffolk. Introduction A very...

The brief Beach Street Felixstowe, launched by Mannings, is a brand-new seafront development in the coastal town of Felixstowe. The ‘box...

The brief Kinneir Dufort (KD), a world-leading product design consultancy, were keen to raise their profile throughout the design...

Jumping into PR without preparing yourself beforehand is like running to the market without your wallet. Or your grocery list.

Make PR possible without a big fancy agency, using a whole range of public relations resources and tools. Here's how to get started

I work frequently with two amazing women - Iona and Daisy - who run Art Eat Events CIC - a Suffolk-based organisation that develops and...

The key to forming good bonds with journalists is to help them do their jobs well. They're more likely see you as a trusted source.

Get your latest dose of PR tips, #journorequests, new and exciting dates for your diary and more!

How to revive town centres in a sustainable way is one of my key interests. Both personally and professionally. ⁠ ⁠ Since Covid affected...

I'm a PR consultant and, now, a fellow of the prestigious RSA!

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My new webinar for small business PR is taking place on Tuesday 9 February, 6pm-7pm GMT. I will take you through the steps of writing a...

Wrapping up 2020 with updates, recommendations, and PR opportunities.