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Reading list: books on inclusive marketing



On our journey to becoming more inclusive in your marketing strategies, it's work investing in books and other resources that'll educate and reassure you. And helping you to feel more confident in your work.

  1. The Inclusion Imperative: How Real Inclusion Creates Better Business and Builds Better Societies by Stephen Frost

  2. Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever by Jeff Fromm and Christie Garton

  3. Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers by Jeff Fromm and Angie Read

  4. Building a Culture of Inclusivity: Effective Internal Communication For Diversity, Equity and Inclusion by Priya Bates and Advita Patel

  5. The Next Billion Users: Digital Life Beyond the West by Payal Arora

  6. Inclusive Marketing: Why Representation Matters to Your Customers and Your Brand by Jerry Daykin

  7. Marketing 4.0: Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan

  8. Goodvertising: Creative Advertising That Cares by Thomas Kolster


Be aware that some are published in non0UK countries, bear in mind the cultural differences. However, they're still great for pointers, inspiration and ideas.


Get in touch with me if you'd like help with your own marketing and communications support!

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