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How to Avoid This Deadly Copywriting Mistake
Is your marketing copy failing to convert visitors or readers into sales? You're frustrated, unsure of what's causing the issue? It could...
Elma Glasgow
Mar 7, 20172 min read


Interview Tips for Classy Business Content - Part Two
Find out how to conduct a killer interview that will give you great content for your company's marketing communications.
Elma Glasgow
Feb 27, 20172 min read


Interview Tips for Classy Business Content - Part One
Don't disregard interviews as too time consuming for your marketing plan. They're worth your effort; they're a fantastic method of...
Elma Glasgow
Feb 14, 20172 min read


How Charity Water’s Content is Rewriting NGO Communications
Manhattan-based NGO, Charity: Water, launched in 2006 fully focused on using digital channels to reach out to donors. Breaking away from...
Elma Glasgow
Jan 20, 20175 min read


Unexpected Brands Creating Great Content
Okay, so your business might not be the most mainstream or trendy, but that doesn’t mean you can’t enjoy the benefits of marketing using...
Elma Glasgow
Nov 17, 20163 min read


A Beginner's Guide to Press Releases
Are you looking to get some publicity for your small business or start-up? Thinking about contacting a journalist or two to get a nice...
Elma Glasgow
Sep 14, 20163 min read


Example of an email pitch for course students
Hi [journalist's name] I hope you're well, despite another lockdown? Below is a press release about a fantastic all-natural facial care...
Elma Glasgow
Mar 12, 20164 min read
Welcome, subscriber!
Find out how to...
Write the best press release
What the best press release format looks like
Find PR ideas and angles
Elma Glasgow
Mar 1, 20161 min read
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