Elma GlasgowApr 203 minExploring my recent diversity projectsThe first quarter of 2024 brought with it some great projects. Here's a summary of most of my work.
Elma GlasgowMar 28, 20224 minEthical Business PR: When to Pitch Your Press Release to the Media I'll walk through some story ideas in this post, share when to pitch, and provide tips for following up with journalists.
Elma GlasgowFeb 24, 20224 minWhy brand transparency matters in PR In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.
Elma GlasgowNov 18, 20214 minWriting an Effective Media Pitch (+ 5 Mistakes to Avoid)Learn how to carefully craft pitches to specific journalists with an interest in your story’s topic to land media coverage.