Elma Glasgow.png
  • Home

  • Work with me

  • Blog

  • Let's talk

  • My story

  • Aspire Black Suffolk

  • More

    Use tab to navigate through the menu items.
    • All Posts
    • Content marketing
    • Marketing
    • Copywriting
    • Customers
    • Journalism
    • Storytelling
    • Pitching stories
    • Press releases
    • Know you audience
    • Public relations
    Colour Washing in Marketing and PR
    Elma Glasgow
    • Jun 28
    • 4 min

    Colour Washing in Marketing and PR

    Today, 71% of consumers prefer to buy from companies that are aligned with their values. What’s more, two out of three millennials have...
    12 views0 comments
    How to Communicate Your Unique Selling Point (USP)
    Elma Glasgow
    • May 19
    • 3 min

    How to Communicate Your Unique Selling Point (USP)

    Here are a couple of ways to help you write your USP in a way that isn't ‘salesy’ and, therefore, can be used in press releases.
    13 views0 comments
    Where to find anti-racist resources in the UK
    Elma Glasgow
    • May 10
    • 4 min

    Where to find anti-racist resources in the UK

    2 min read Written by: Temitope Ajadi The UK...
    4 views0 comments
    Your Target Audience: The Key to Effective Public Relations
    Elma Glasgow
    • Apr 21
    • 3 min

    Your Target Audience: The Key to Effective Public Relations

    This post will cover how to define your ideal customer, create a customer avatar and why ethical businesses are in a unique position.
    6 views0 comments
    Ethical Business PR: When to Pitch Your Press Release to the Media
    Elma Glasgow
    • Mar 28
    • 4 min

    Ethical Business PR: When to Pitch Your Press Release to the Media

    I'll walk through some story ideas in this post, share when to pitch, and provide tips for following up with journalists.
    11 views0 comments
    Why brand transparency matters in PR
    Elma Glasgow
    • Feb 24
    • 4 min

    Why brand transparency matters in PR

    In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.
    17 views0 comments
    What’s a Unique Selling Point? 4 Great USP Examples to Inspire You
    Elma Glasgow
    • Jan 26
    • 3 min

    What’s a Unique Selling Point? 4 Great USP Examples to Inspire You

    Being able to communicate your unique selling point (USP) goes a long way in building lasting relationships with the press and customers.
    14 views0 comments
    Writing an Effective Media Pitch (+ 5 Mistakes to Avoid)
    Elma Glasgow
    • Nov 18, 2021
    • 4 min

    Writing an Effective Media Pitch (+ 5 Mistakes to Avoid)

    Learn how to carefully craft pitches to specific journalists with an interest in your story’s topic to land media coverage.
    23 views0 comments
    How a quiet corner of Britain is experiencing a revival in Black empowerment and pride.
    Elma Glasgow
    • Oct 25, 2021
    • 5 min

    How a quiet corner of Britain is experiencing a revival in Black empowerment and pride.

    Marvel Studios' Black Panther costumes in the Power of Stories exhibition at Christchurch Mansion, Ipswich, Suffolk. Introduction A very...
    23 views0 comments
    Happy clients: Beach Street Felixstowe case study
    Elma Glasgow
    • Oct 25, 2021
    • 2 min

    Happy clients: Beach Street Felixstowe case study

    The brief Beach Street Felixstowe, launched by Mannings, is a brand-new seafront development in the coastal town of Felixstowe. The ‘box...
    15 views0 comments
    Happy clients: Kinneir Dufort case study
    Elma Glasgow
    • Oct 25, 2021
    • 2 min

    Happy clients: Kinneir Dufort case study

    The brief Kinneir Dufort (KD), a world-leading product design consultancy, were keen to raise their profile throughout the design...
    10 views0 comments
    10 Steps to Get PR Ready
    Elma Glasgow
    • Oct 19, 2021
    • 4 min

    10 Steps to Get PR Ready

    Jumping into PR without preparing yourself beforehand is like running to the market without your wallet. Or your grocery list.
    24 views0 comments
    The five tools you need for DIY PR
    Elma Glasgow
    • Sep 22, 2021
    • 5 min

    The five tools you need for DIY PR

    Make PR possible without a big fancy agency, using a whole range of public relations resources and tools. Here's how to get started
    27 views0 comments
    Love is...public art which reflects our community's Black voices
    Elma Glasgow
    • Jun 2, 2021
    • 1 min

    Love is...public art which reflects our community's Black voices

    I work frequently with two amazing women - Iona and Daisy - who run Art Eat Events CIC - a Suffolk-based organisation that develops and...
    17 views0 comments
    Up your PR game by building relationships with journalists
    Elma Glasgow
    • Feb 20, 2021
    • 2 min

    Up your PR game by building relationships with journalists

    The key to forming good bonds with journalists is to help them do their jobs well. They're more likely see you as a trusted source.
    28 views0 comments
    PR Newsletter for Small Purpose-led Businesses
    Elma Glasgow
    • Feb 1, 2021
    • 1 min

    PR Newsletter for Small Purpose-led Businesses

    Get your latest dose of PR tips, #journorequests, new and exciting dates for your diary and more!
    20 views0 comments
    How artists are the leaders of reviving high streets - and should artists work to SDG goals?
    Elma Glasgow
    • Jan 29, 2021
    • 1 min

    How artists are the leaders of reviving high streets - and should artists work to SDG goals?

    How to revive town centres in a sustainable way is one of my key interests. Both personally and professionally. ⁠ ⁠ Since Covid affected...
    38 views0 comments
    Newsflash! I've joined the prestigious Royal Society for Arts, Manufactures and Commerce (RSA)!
    Elma Glasgow
    • Jan 10, 2021
    • 2 min

    Newsflash! I've joined the prestigious Royal Society for Arts, Manufactures and Commerce (RSA)!

    I'm a PR consultant and, now, a fellow of the prestigious RSA!
    42 views0 comments
    New Year Small Business PR Newsletter
    Elma Glasgow
    • Jan 7, 2021
    • 1 min

    New Year Small Business PR Newsletter

    Not a subscriber yet? Take a look at my New Year newsletter and if you like what you see, sign up!
    4 views0 comments
    Join my FREE live webinar for PR for small businesses
    Elma Glasgow
    • Dec 31, 2020
    • 2 min

    Join my FREE live webinar for PR for small businesses

    My new webinar for small business PR is taking place on Tuesday 9 February, 6pm-7pm GMT. I will take you through the steps of writing a...
    21 views0 comments
    1
    23
    • Instagram
    • Facebook Elma Glasgow Public Relations
    • LinkedIn Social Icon

    Privacy policy

    PR for smalll businesses

    Media relations for small businesses

    Press release writing

    Article writing

    Thought leadership 

    RSA_Fellow_neg_rgb.jpg

    Elma Glasgow Consulting

    PR for small businesses with purpose, Cambridge, London, Suffolk & beyond.

    © 2022 Elma Glasgow Consulting,

    All Rights Reserved

    hello@elmaglasgowconsulting.com

    ​