What is diverse storytelling?
Telling diverse stories is about allowing authentic history and experiences to shine through in a way that is educational, soulful,...
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Elma Glasgow
- 4 days ago
- 2 min
Why you need to think and engage more inclusively.
Increasingly brands are expected to embrace people from across our wonderfully diverse society, not just by global majority people but...
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Elma Glasgow
- Sep 13, 2022
- 2 min
Festival PR campaign reaches 30m+ people
Summer 2022 was challenging for cultural events around the country. With the rising cost of living plaguing households and many still...
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Elma Glasgow
- Jun 28, 2022
- 4 min
Colour Washing in Marketing and PR
Today, 71% of consumers prefer to buy from companies that are aligned with their values. What’s more, two out of three millennials have...
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Elma Glasgow
- May 19, 2022
- 3 min
How to Communicate Your Unique Selling Point (USP)
Here are a couple of ways to help you write your USP in a way that isn't ‘salesy’ and, therefore, can be used in press releases.
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Elma Glasgow
- May 10, 2022
- 4 min
Where to find anti-racist resources in the UK
2 min read Written by: Temitope Ajadi The UK...
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Elma Glasgow
- Apr 21, 2022
- 3 min
Your Target Audience: The Key to Effective Public Relations
This post will cover how to define your ideal customer, create a customer avatar and why ethical businesses are in a unique position.
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Elma Glasgow
- Mar 28, 2022
- 4 min
Ethical Business PR: When to Pitch Your Press Release to the Media
I'll walk through some story ideas in this post, share when to pitch, and provide tips for following up with journalists.
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Elma Glasgow
- Feb 24, 2022
- 4 min
Why brand transparency matters in PR
In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.
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Elma Glasgow
- Jan 26, 2022
- 3 min
What’s a Unique Selling Point? 4 Great USP Examples to Inspire You
Being able to communicate your unique selling point (USP) goes a long way in building lasting relationships with the press and customers.
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Elma Glasgow
- Nov 18, 2021
- 4 min
Writing an Effective Media Pitch (+ 5 Mistakes to Avoid)
Learn how to carefully craft pitches to specific journalists with an interest in your story’s topic to land media coverage.
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Elma Glasgow
- Oct 25, 2021
- 5 min
How a quiet corner of Britain is experiencing a revival in Black empowerment and pride.
Marvel Studios' Black Panther costumes in the Power of Stories exhibition at Christchurch Mansion, Ipswich, Suffolk. Introduction A very...
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Elma Glasgow
- Oct 25, 2021
- 2 min
Happy clients: Beach Street Felixstowe case study
The brief Beach Street Felixstowe, launched by Mannings, is a brand-new seafront development in the coastal town of Felixstowe. The ‘box...
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Elma Glasgow
- Oct 25, 2021
- 2 min
Happy clients: Kinneir Dufort case study
The brief Kinneir Dufort (KD), a world-leading product design consultancy, were keen to raise their profile throughout the design...
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Elma Glasgow
- Oct 19, 2021
- 4 min
10 Steps to Get PR Ready
Jumping into PR without preparing yourself beforehand is like running to the market without your wallet. Or your grocery list.
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Elma Glasgow
- Sep 22, 2021
- 5 min
The five tools you need for DIY PR
Make PR possible without a big fancy agency, using a whole range of public relations resources and tools. Here's how to get started
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Elma Glasgow
- Jun 2, 2021
- 1 min
Love is...public art which reflects our community's Black voices
I work frequently with two amazing women - Iona and Daisy - who run Art Eat Events CIC - a Suffolk-based organisation that develops and...
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Elma Glasgow
- Feb 20, 2021
- 2 min
Up your PR game by building relationships with journalists
The key to forming good bonds with journalists is to help them do their jobs well. They're more likely see you as a trusted source.
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Elma Glasgow
- Feb 1, 2021
- 1 min
PR Newsletter for Small Purpose-led Businesses
Get your latest dose of PR tips, #journorequests, new and exciting dates for your diary and more!
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Elma Glasgow
- Jan 29, 2021
- 1 min
How artists are the leaders of reviving high streets - and should artists work to SDG goals?
How to revive town centres in a sustainable way is one of my key interests. Both personally and professionally. Since Covid affected...
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