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    Why brand transparency matters in PR
    Elma Glasgow
    • Feb 24
    • 4 min

    Why brand transparency matters in PR

    In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.
    12 views0 comments
    Writing an Effective Media Pitch (+ 5 Mistakes to Avoid)
    Elma Glasgow
    • Nov 18, 2021
    • 4 min

    Writing an Effective Media Pitch (+ 5 Mistakes to Avoid)

    Learn how to carefully craft pitches to specific journalists with an interest in your story’s topic to land media coverage.
    23 views0 comments
    Happy clients: Kinneir Dufort case study
    Elma Glasgow
    • Oct 25, 2021
    • 2 min

    Happy clients: Kinneir Dufort case study

    The brief Kinneir Dufort (KD), a world-leading product design consultancy, were keen to raise their profile throughout the design...
    10 views0 comments
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