On our journey to becoming more inclusive in your marketing strategies, it's work investing in books and other resources that'll educate...

Stephen Lawrence was a Black British teenager who was murdered in a racially motivated attack on April 22, 1993, in Eltham, South East...

Brands can be more inclusive by taking proactive steps to address racism within their organisation and in their interactions with the...

As businesses and consumers become more aware of diversity and inclusion, your marketing must reflect their values.

Telling diverse stories is about allowing authentic history and experiences to shine through in a way that is educational, soulful,...

Increasingly brands are expected to embrace people from across our wonderfully diverse society, not just by global majority people but...

Summer 2022 was challenging for cultural events around the country. With the rising cost of living plaguing households and many still...

Today, 71% of consumers prefer to buy from companies that are aligned with their values. What’s more, two out of three millennials have...

Here are a couple of ways to help you write your USP in a way that isn't ‘salesy’ and, therefore, can be used in press releases.

2 min read Written by: Temitope Ajadi The UK...

This post will cover how to define your ideal customer, create a customer avatar and why ethical businesses are in a unique position.

I'll walk through some story ideas in this post, share when to pitch, and provide tips for following up with journalists.

In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.

Being able to communicate your unique selling point (USP) goes a long way in building lasting relationships with the press and customers.

Learn how to carefully craft pitches to specific journalists with an interest in your story’s topic to land media coverage.

Marvel Studios' Black Panther costumes in the Power of Stories exhibition at Christchurch Mansion, Ipswich, Suffolk. Introduction A very...

The brief Beach Street Felixstowe, launched by Mannings, is a brand-new seafront development in the coastal town of Felixstowe. The ‘box...

The brief Kinneir Dufort (KD), a world-leading product design consultancy, were keen to raise their profile throughout the design...

Jumping into PR without preparing yourself beforehand is like running to the market without your wallet. Or your grocery list.

Make PR possible without a big fancy agency, using a whole range of public relations resources and tools. Here's how to get started