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Aspire Black Suffolk: an empowering autonomous engagement project & social movement!
Photo of Power of Stories exhibition at Christchurch Mansion by Megan Wilson. In 2021 something amazing happened in (not so sleepy)...
Elma Glasgow
Mar 15, 20243 min read


Calling on my network to reject racism
I'm calling on my network to reject racism in all of its forms. Let's be absolutely clear. If you say racist things, you are a racist....
Elma Glasgow
Mar 14, 20241 min read


Welcome to February
Welcome to February! Here's an update from me and a few diversity dates for the month ahead.
Elma Glasgow
Jan 31, 20242 min read


Want to be inclusive? It starts with the mind...
What does being inclusive mean to you? Respecting Britain's array of cultural days? Calling out prejudice? Supporting organisations that...
Elma Glasgow
Dec 8, 20233 min read


December 2023 Diversity Dates
Happy December! Christmas is on its way, but remember that the month isn't just for Christmas. There's a wonderful diversity of religious...
Elma Glasgow
Dec 2, 20234 min read


Ending '23 with new services in inclusive storytelling!
As we head towards the end of the western calendar year, I’m beginning to review the last 11 months. But before I dive into an...
Elma Glasgow
Nov 22, 20233 min read


At 'Black Men on the Couch', Cambridge University.
I was honoured to be invited as a guest to Black Men on the Couch at Corpus Christi College, Cambridge University, on Wednesday 25...
Elma Glasgow
Oct 27, 20233 min read


Advice & Activities for Allies this Black History Month.
It's Black History Month (BHM) here in the UK! Being of mixed heritage (Black Caribbean and white British) I always find the month...
Elma Glasgow
Sep 29, 20234 min read


Hello, new season! And a quick update.
Here we are in mid-September already. I hope you had a great summer break and the transition back to 'normality' has been smooth (and...
Elma Glasgow
Sep 17, 20233 min read


What brands can do to fight racism and be more inclusive
Caption: Caption: Large advertising billboard featuring a Black female creator for the #ThisIsBlackStyle Back History Month 2021...
Elma Glasgow
Jul 13, 20232 min read


Why I went public with my anti-racism manifesto
Why I went public with my anti-racism manifesto on Black Out Tuesday. And Racism in my industry,
Elma Glasgow
Jun 29, 20233 min read


Tips for inclusive marketing practices that go beyond the diverse social images!
Get top tips on inclusive marketing practices - and beyond the diverse social images! Helpful for small and large businesses alike.
Elma Glasgow
Jun 4, 20233 min read


Reading list: books on inclusive marketing
On our journey to becoming more inclusive in your marketing strategies, it's work investing in books and other resources that'll educate...
Elma Glasgow
Jun 4, 20231 min read


30 years since Stephen Lawrence's murder – we MUST recommit to fighting racism.
Stephen Lawrence was a Black British teenager who was murdered in a racially motivated attack on April 22, 1993, in Eltham, South East...
Elma Glasgow
Apr 10, 20232 min read


What can brands to do be anti-racist + more inclusive.
Brands can be more inclusive by taking proactive steps to address racism within their organisation and in their interactions with the...
Elma Glasgow
Apr 10, 20231 min read


So, exactly what is inclusive marketing?
As businesses and consumers become more aware of diversity and inclusion, your marketing must reflect their values.
Elma Glasgow
Mar 30, 20232 min read


What is diverse storytelling?
Telling diverse stories is about allowing authentic history and experiences to shine through in a way that is educational, soulful,...
Elma Glasgow
Mar 17, 20232 min read


Why you need to think and engage more inclusively.
Increasingly brands are expected to embrace people from across our wonderfully diverse society, not just by global majority people but...
Elma Glasgow
Mar 17, 20232 min read


Festival PR campaign reaches 30m+ people
Summer 2022 was challenging for cultural events around the country. With the rising cost of living plaguing households and many still...
Elma Glasgow
Sep 13, 20222 min read


Colour Washing in Marketing and PR
Today, 71% of consumers prefer to buy from companies that are aligned with their values. What’s more, two out of three millennials have...
Elma Glasgow
Jun 28, 20224 min read
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