#copywriting

A Marketer's Guide to a Crackin' Copywriting Brief

Stumbling across the above Benjamin Franklin quote gave me a great excuse to write about an important, yet frequently overlooked, issue...

How to Avoid This Deadly Copywriting Mistake

Is your marketing copy failing to convert visitors or readers into sales? You're frustrated, unsure of what's causing the issue? It could...

Interview Tips for Classy Business Content - Part Two

Find out how to conduct a killer interview that will give you great content for your company's marketing communications.

Interview Tips for Classy Business Content - Part One

Don't disregard interviews as too time consuming for your marketing plan. They're worth your effort; they're a fantastic method of...

A Beginner's Guide to Press Releases

Are you looking to get some publicity for your small business or start-up? Thinking about contacting a journalist or two to get a nice...