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    Is your small business PR-ready? Read this to find out.
    Elma Glasgow
    • Dec 11, 2020
    • 3 min

    Is your small business PR-ready? Read this to find out.

    You might be thinking that media coverage is the answer, but before you jump in, are you ready? Read this for more info!
    24 views0 comments
    Small business PR: what are media lead times, and why do they matter?
    Elma Glasgow
    • Dec 11, 2020
    • 3 min

    Small business PR: what are media lead times, and why do they matter?

    You’ve probably heard the terms long lead and short lead in PR but do you understand the difference?
    28 views0 comments
    Why sign up to my digital PR training courses? Here are just a few great reasons!
    Elma Glasgow
    • Dec 9, 2020
    • 1 min

    Why sign up to my digital PR training courses? Here are just a few great reasons!

    If you're considering signing up to one of my courses in beginner's PR, here are just some of the ways you'll benefit...
    6 views0 comments
    Why now's the time for small businesses with purpose to use PR
    Elma Glasgow
    • Dec 3, 2020
    • 1 min

    Why now's the time for small businesses with purpose to use PR

    More people want businesses to contribute to the solutions for the serious problems facing our environment and society. You can weave...
    17 views0 comments
    How this small business owner went from no PR experience to getting into the national press
    Elma Glasgow
    • Dec 3, 2020
    • 1 min

    How this small business owner went from no PR experience to getting into the national press

    Kate Auguste completed my course, Beginner's PR for Ethical Entrepreneurs. A coupe of months later, she secured national press coverage.
    41 views0 comments
    Writing the perfect email pitch to journalists
    Elma Glasgow
    • Oct 19, 2020
    • 1 min

    Writing the perfect email pitch to journalists

    At the moment, during Covid, pitching to journalists is more challenging than usual. Why? Well, most are working at home; they're busy...
    23 views0 comments
    Your Press Release Writing Toolkit
    Elma Glasgow
    • Oct 17, 2020
    • 3 min

    Your Press Release Writing Toolkit

    If you’ve never written a press release before, here’s a guide to how – with some helpful resources to make life easier.
    61 views0 comments
    Press Release: Pioneering Photography on Display in Ipswich for Black History Month
    Elma Glasgow
    • Oct 1, 2020
    • 5 min

    Press Release: Pioneering Photography on Display in Ipswich for Black History Month

    Press Release For immediate release Pioneering Photography on Display in Ipswich for Black History Month Ground-breaking portrait...
    253 views0 comments
    Why I went public with my anti-racism manifesto
    Elma Glasgow
    • Sep 22, 2020
    • 4 min

    Why I went public with my anti-racism manifesto

    Why I went public with my anti-racism manifesto on Black Out Tuesday. And Racism in my industry,
    29 views0 comments
    What's a PR stunt? Hint: it's nothing to do with Tom Cruise.
    Elma Glasgow
    • Aug 29, 2020
    • 3 min

    What's a PR stunt? Hint: it's nothing to do with Tom Cruise.

    PR stunts explained, and examples to inspire for small businesses with small budgets!
    32 views0 comments
    Small business? No problem. You CAN do PR!
    Elma Glasgow
    • Aug 27, 2020
    • 2 min

    Small business? No problem. You CAN do PR!

    If you're new to public relations (PR), I don't blame you for feeling utterly baffled! Unlike social media, customer newsletters and...
    49 views0 comments
    #blackouttuesday pushed me to create a business manifesto
    Elma Glasgow
    • Jun 3, 2020
    • 1 min

    #blackouttuesday pushed me to create a business manifesto

    On Tuesday 2 June,#blackouttuesday, I created my business manifesto. It was unplanned but I also think I'd been waiting for the right...
    15 views0 comments
    New virtual global music and arts programme launches to help people hit hard by isolation
    Elma Glasgow
    • May 28, 2020
    • 6 min

    New virtual global music and arts programme launches to help people hit hard by isolation

    Press release For immediate release New Virtual Global Music and Arts Programme, #betweenspaces, Launches to Help People Hardest Hit by...
    26 views0 comments
    PRESS RELEASE: MEDICINE FESTIVAL OFFERS FREE, LIVE, ONLINE SESSIONS: MUSIC, CLASSES, TALKS & FILM
    Elma Glasgow
    • May 1, 2020
    • 3 min

    PRESS RELEASE: MEDICINE FESTIVAL OFFERS FREE, LIVE, ONLINE SESSIONS: MUSIC, CLASSES, TALKS & FILM

    Medicine offers free, online, live summer sessions.
    19 views0 comments
    Part 2: Why chronic illness sufferers are the inspiration for our post-pandemic world
    Elma Glasgow
    • Apr 29, 2020
    • 2 min

    Part 2: Why chronic illness sufferers are the inspiration for our post-pandemic world

    Chronically ill people possess insight that healthy people relying on data and management strategies will never have (lucky them).
    18 views0 comments
    Part 1: Why chronic illness sufferers are the inspiration for our post-pandemic world
    Elma Glasgow
    • Apr 29, 2020
    • 3 min

    Part 1: Why chronic illness sufferers are the inspiration for our post-pandemic world

    The stress beat me; it messed up my nervous system and disrupted my brain function. When that happens, your body leaps into survival mode.
    31 views0 comments
    What daytime TV is looking for during the pandemic - positive stories are welcome.
    Elma Glasgow
    • Mar 30, 2020
    • 2 min

    What daytime TV is looking for during the pandemic - positive stories are welcome.

    TV is still welcoming positive stories, especially those of generosity and volunteering. Travel and Arts and culture content is also needed.
    3 views0 comments
    What to pitch to the media during the pandemic
    Elma Glasgow
    • Mar 30, 2020
    • 2 min

    What to pitch to the media during the pandemic

    Here's a useful guide in what to pitch to the media at the moment, and what to avoid.
    2 views0 comments
    Case Study: Reviving University Course Content
    Elma Glasgow
    • May 24, 2017
    • 3 min

    Case Study: Reviving University Course Content

    The brief To help the University of Suffolk prepare for the Clearing process, I joined the busy marketing team for a month to revamp key...
    5 views0 comments
    A Marketer's Guide to a Crackin' Copywriting Brief
    Elma Glasgow
    • Apr 22, 2017
    • 3 min

    A Marketer's Guide to a Crackin' Copywriting Brief

    Stumbling across the above Benjamin Franklin quote gave me a great excuse to write about an important, yet frequently overlooked, issue...
    6 views0 comments
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    PR for small businesses with purpose, Cambridge, London, Suffolk & beyond.

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