Elma GlasgowDec 11, 20203 minIs your small business PR-ready? Read this to find out.You might be thinking that media coverage is the answer, but before you jump in, are you ready? Read this for more info!
Elma GlasgowDec 11, 20203 minSmall business PR: what are media lead times, and why do they matter?You’ve probably heard the terms long lead and short lead in PR but do you understand the difference?
Elma GlasgowDec 9, 20201 minWhy sign up to my digital PR training courses? Here are just a few great reasons!If you're considering signing up to one of my courses in beginner's PR, here are just some of the ways you'll benefit...
Elma GlasgowDec 3, 20201 minWhy now's the time for small businesses with purpose to use PRMore people want businesses to contribute to the solutions for the serious problems facing our environment and society. You can weave...
Elma GlasgowDec 3, 20201 minHow this small business owner went from no PR experience to getting into the national pressKate Auguste completed my course, Beginner's PR for Ethical Entrepreneurs. A coupe of months later, she secured national press coverage.
Elma GlasgowOct 19, 20201 minWriting the perfect email pitch to journalistsAt the moment, during Covid, pitching to journalists is more challenging than usual. Why? Well, most are working at home; they're busy...
Elma GlasgowOct 17, 20203 minYour Press Release Writing ToolkitIf you’ve never written a press release before, here’s a guide to how – with some helpful resources to make life easier.
Elma GlasgowOct 1, 20205 minPress Release: Pioneering Photography on Display in Ipswich for Black History MonthPress Release For immediate release Pioneering Photography on Display in Ipswich for Black History Month Ground-breaking portrait...
Elma GlasgowSep 22, 20204 minWhy I went public with my anti-racism manifestoWhy I went public with my anti-racism manifesto on Black Out Tuesday. And Racism in my industry,
Elma GlasgowAug 29, 20203 minWhat's a PR stunt? Hint: it's nothing to do with Tom Cruise.PR stunts explained, and examples to inspire for small businesses with small budgets!
Elma GlasgowAug 27, 20202 minSmall business? No problem. You CAN do PR!If you're new to public relations (PR), I don't blame you for feeling utterly baffled! Unlike social media, customer newsletters and...
Elma GlasgowJun 3, 20201 min#blackouttuesday pushed me to create a business manifestoOn Tuesday 2 June,#blackouttuesday, I created my business manifesto. It was unplanned but I also think I'd been waiting for the right...
Elma GlasgowMay 28, 20206 minNew virtual global music and arts programme launches to help people hit hard by isolationPress release For immediate release New Virtual Global Music and Arts Programme, #betweenspaces, Launches to Help People Hardest Hit by...
Elma GlasgowMay 1, 20203 minPRESS RELEASE: MEDICINE FESTIVAL OFFERS FREE, LIVE, ONLINE SESSIONS: MUSIC, CLASSES, TALKS & FILMMedicine offers free, online, live summer sessions.
Elma GlasgowApr 29, 20202 minPart 2: Why chronic illness sufferers are the inspiration for our post-pandemic worldChronically ill people possess insight that healthy people relying on data and management strategies will never have (lucky them).
Elma GlasgowApr 29, 20203 minPart 1: Why chronic illness sufferers are the inspiration for our post-pandemic worldThe stress beat me; it messed up my nervous system and disrupted my brain function. When that happens, your body leaps into survival mode.
Elma GlasgowMar 30, 20202 minWhat daytime TV is looking for during the pandemic - positive stories are welcome.TV is still welcoming positive stories, especially those of generosity and volunteering. Travel and Arts and culture content is also needed.
Elma GlasgowMar 30, 20202 minWhat to pitch to the media during the pandemicHere's a useful guide in what to pitch to the media at the moment, and what to avoid.
Elma GlasgowMay 24, 20173 minCase Study: Reviving University Course ContentThe brief To help the University of Suffolk prepare for the Clearing process, I joined the busy marketing team for a month to revamp key...
Elma GlasgowApr 22, 20173 minA Marketer's Guide to a Crackin' Copywriting BriefStumbling across the above Benjamin Franklin quote gave me a great excuse to write about an important, yet frequently overlooked, issue...