Elma GlasgowJun 28, 20224 minColour Washing in Marketing and PR Today, 71% of consumers prefer to buy from companies that are aligned with their values. What’s more, two out of three millennials have...
Elma GlasgowMay 19, 20223 minHow to Communicate Your Unique Selling Point (USP) Here are a couple of ways to help you write your USP in a way that isn't ‘salesy’ and, therefore, can be used in press releases.
Elma GlasgowMay 10, 20224 minWhere to find anti-racist resources in the UK2 min read Written by: Temitope Ajadi The UK...
Elma GlasgowApr 21, 20223 minYour Target Audience: The Key to Effective Public Relations This post will cover how to define your ideal customer, create a customer avatar and why ethical businesses are in a unique position.