Words on EDI storytelling + engagement | Elma Glasgow Consulting

The Stone Carver Who's Sculpting Her Own Web Content

Despite being a small enterprise, Cambridge-based stone carver, Lucy Churchill, creates her own web content to attract business and...

How to Avoid This Deadly Copywriting Mistake

Is your marketing copy failing to convert visitors or readers into sales? You're frustrated, unsure of what's causing the issue? It could...

Interview Tips for Classy Business Content - Part Two

Find out how to conduct a killer interview that will give you great content for your company's marketing communications.

Interview Tips for Classy Business Content - Part One

Don't disregard interviews as too time consuming for your marketing plan. They're worth your effort; they're a fantastic method of...

How Charity Water’s Content is Rewriting NGO Communications

Manhattan-based NGO, Charity: Water, launched in 2006 fully focused on using digital channels to reach out to donors. Breaking away from...

Unexpected Brands Creating Great Content

Okay, so your business might not be the most mainstream or trendy, but that doesn’t mean you can’t enjoy the benefits of marketing using...

A Beginner's Guide to Press Releases

Are you looking to get some publicity for your small business or start-up? Thinking about contacting a journalist or two to get a nice...

Example of an email pitch for course students

Hi [journalist's name] I hope you're well, despite another lockdown? Below is a press release about a fantastic all-natural facial care...

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Find out how to... Write the best press release What the best press release format looks like Find PR ideas and angles

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