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Writing the perfect email pitch to journalists
At the moment, during Covid, pitching to journalists is more challenging than usual. Why? Well, most are working at home; they're busy...
Elma Glasgow
Oct 19, 20201 min read


Your Press Release Writing Toolkit
If you’ve never written a press release before, here’s a guide to how – with some helpful resources to make life easier.
Elma Glasgow
Oct 17, 20203 min read


Press Release: Pioneering Photography on Display in Ipswich for Black History Month
Press Release For immediate release Pioneering Photography on Display in Ipswich for Black History Month Ground-breaking portrait...
Elma Glasgow
Oct 1, 20205 min read


What's a PR stunt? Hint: it's nothing to do with Tom Cruise.
PR stunts explained, and examples to inspire for small businesses with small budgets!
Elma Glasgow
Aug 29, 20203 min read


Small business? No problem. You CAN do PR!
If you're new to public relations (PR), I don't blame you for feeling utterly baffled! Unlike social media, customer newsletters and...
Elma Glasgow
Aug 27, 20202 min read


#blackouttuesday pushed me to create a business manifesto
On Tuesday 2 June,#blackouttuesday, I created my business manifesto. It was unplanned but I also think I'd been waiting for the right...
Elma Glasgow
Jun 3, 20201 min read


New virtual global music and arts programme launches to help people hit hard by isolation
Press release For immediate release New Virtual Global Music and Arts Programme, #betweenspaces, Launches to Help People Hardest Hit by...
Elma Glasgow
May 28, 20206 min read


PRESS RELEASE: MEDICINE FESTIVAL OFFERS FREE, LIVE, ONLINE SESSIONS: MUSIC, CLASSES, TALKS & FILM
Medicine offers free, online, live summer sessions.
Elma Glasgow
May 1, 20203 min read


Part 2: Why chronic illness sufferers are the inspiration for our post-pandemic world
Chronically ill people possess insight that healthy people relying on data and management strategies will never have (lucky them).
Elma Glasgow
Apr 29, 20202 min read


Part 1: Why chronic illness sufferers are the inspiration for our post-pandemic world
The stress beat me; it messed up my nervous system and disrupted my brain function. When that happens, your body leaps into survival mode.
Elma Glasgow
Apr 29, 20203 min read


What daytime TV is looking for during the pandemic - positive stories are welcome.
TV is still welcoming positive stories, especially those of generosity and volunteering. Travel and Arts and culture content is also needed.
Elma Glasgow
Mar 30, 20202 min read


What to pitch to the media during the pandemic
Here's a useful guide in what to pitch to the media at the moment, and what to avoid.
Elma Glasgow
Mar 30, 20202 min read


Case Study: Reviving University Course Content
The brief To help the University of Suffolk prepare for the Clearing process, I joined the busy marketing team for a month to revamp key...
Elma Glasgow
May 24, 20173 min read


A Marketer's Guide to a Crackin' Copywriting Brief
Stumbling across the above Benjamin Franklin quote gave me a great excuse to write about an important, yet frequently overlooked, issue...
Elma Glasgow
Apr 22, 20173 min read


The Stone Carver Who's Sculpting Her Own Web Content
Despite being a small enterprise, Cambridge-based stone carver, Lucy Churchill, creates her own web content to attract business and...
Elma Glasgow
Apr 6, 20172 min read


How to Avoid This Deadly Copywriting Mistake
Is your marketing copy failing to convert visitors or readers into sales? You're frustrated, unsure of what's causing the issue? It could...
Elma Glasgow
Mar 7, 20172 min read


Interview Tips for Classy Business Content - Part Two
Find out how to conduct a killer interview that will give you great content for your company's marketing communications.
Elma Glasgow
Feb 27, 20172 min read


Interview Tips for Classy Business Content - Part One
Don't disregard interviews as too time consuming for your marketing plan. They're worth your effort; they're a fantastic method of...
Elma Glasgow
Feb 14, 20172 min read


How Charity Water’s Content is Rewriting NGO Communications
Manhattan-based NGO, Charity: Water, launched in 2006 fully focused on using digital channels to reach out to donors. Breaking away from...
Elma Glasgow
Jan 20, 20175 min read


Unexpected Brands Creating Great Content
Okay, so your business might not be the most mainstream or trendy, but that doesn’t mean you can’t enjoy the benefits of marketing using...
Elma Glasgow
Nov 17, 20163 min read
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